Data catalog

Newsletters engagement intensity

Cross-tab of an individual's newsletter-subscription spending quintile and most recent purchase recency band (0-6 months through 25+ months).

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
newsletters_engagement_intensity
CategoryEngagementfig/engagement
UnitScorescore
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Derivations Observed["observed"]
Directionality Higher first digit means more engaged, higher second digit means a more recent engagement

Interpretation table

For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.

ValueInterpretation
11Dormant newsletters minimal
12Lapsed newsletters minimal
13Fading newsletters minimal
14Engaged newsletters minimal
15Active newsletters minimal
21Dormant newsletters casual
22Lapsed newsletters casual
23Fading newsletters casual
24Engaged newsletters casual
25Active newsletters casual