Data catalog
Family learning and development engagement intensity
Indicates an individual's family learning and development engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active family learning and development champion (top 20% spending with most recent activity in past 0-6 months) to Dormant family learning and development minimal (bottom 20% spending with oldest activity over 25 months ago).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | family_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant time for teaching kids minimal |
12 | Lapsed time for teaching kids minimal |
13 | Fading time for teaching kids minimal |
14 | Engaged time for teaching kids minimal |
15 | Active time for teaching kids minimal |
21 | Dormant time for teaching kids casual |
22 | Lapsed time for teaching kids casual |
23 | Fading time for teaching kids casual |
24 | Engaged time for teaching kids casual |
25 | Active time for teaching kids casual |