Data catalog
Modern contemporary decor gifts engagement intensity
Cross-tab of an individual's spending quintile and recency band for modern/contemporary decor and gift purchases.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | modern_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Observed | ["observed"] |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant modern contemporary decor gifts minimal |
12 | Lapsed modern contemporary decor gifts minimal |
13 | Fading modern contemporary decor gifts minimal |
14 | Engaged modern contemporary decor gifts minimal |
15 | Active modern contemporary decor gifts minimal |
21 | Dormant modern contemporary decor gifts casual |
22 | Lapsed modern contemporary decor gifts casual |
23 | Fading modern contemporary decor gifts casual |
24 | Engaged modern contemporary decor gifts casual |
25 | Active modern contemporary decor gifts casual |