Data catalog

Modern contemporary decor gifts engagement intensity

Indicates an individual's modern contemporary decor gifts engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active modern contemporary decor gifts champion (top 20% spending with most recent activity in past 0-6 months) to Dormant modern contemporary decor gifts minimal (bottom 20% spending with oldest activity over 25 months ago).

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
modern_contemporary_decor_gifts_engagement_intensity
CategoryEngagementfig/engagement
UnitScorescore
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Higher first digit means more engaged, higher second digit means a more recent engagement

Interpretation table

For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.

ValueInterpretation
11Dormant modern contemporary decor gifts minimal
12Lapsed modern contemporary decor gifts minimal
13Fading modern contemporary decor gifts minimal
14Engaged modern contemporary decor gifts minimal
15Active modern contemporary decor gifts minimal
21Dormant modern contemporary decor gifts casual
22Lapsed modern contemporary decor gifts casual
23Fading modern contemporary decor gifts casual
24Engaged modern contemporary decor gifts casual
25Active modern contemporary decor gifts casual