Data catalog
Tools electronics engagement intensity
Indicates an individual's engagement intensity in the Tools & Electronics category, covering mainstream electronics such as computers, mobile devices, TVs, gaming consoles, audio equipment, cameras, power tools, smart home devices, and networking equipment. Categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | tools_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant tools electronics minimal |
12 | Lapsed tools electronics minimal |
13 | Fading tools electronics minimal |
14 | Engaged tools electronics minimal |
15 | Active tools electronics minimal |
21 | Dormant tools electronics casual |
22 | Lapsed tools electronics casual |
23 | Fading tools electronics casual |
24 | Engaged tools electronics casual |
25 | Active tools electronics casual |