Data catalog
Traditional craft and hobby engagement intensity
Cross-tab of an individual's traditional craft-and-hobby spending quintile and most recent purchase recency band (0-6 months through 25+ months).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | traditional_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant traditional hobbyists minimal |
12 | Lapsed traditional hobbyists minimal |
13 | Fading traditional hobbyists minimal |
14 | Engaged traditional hobbyists minimal |
15 | Active traditional hobbyists minimal |
21 | Dormant traditional hobbyists casual |
22 | Lapsed traditional hobbyists casual |
23 | Fading traditional hobbyists casual |
24 | Engaged traditional hobbyists casual |
25 | Active traditional hobbyists casual |