Data catalog
Traditional craft and hobby engagement intensity
Indicates an individual's traditional craft and hobby engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active traditional craft and hobby champion (top 20% spending with most recent activity in past 0-6 months) to Dormant traditional craft and hobby minimal (bottom 20% spending with oldest activity over 25 months ago).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | traditional_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant traditional hobbyists minimal |
12 | Lapsed traditional hobbyists minimal |
13 | Fading traditional hobbyists minimal |
14 | Engaged traditional hobbyists minimal |
15 | Active traditional hobbyists minimal |
21 | Dormant traditional hobbyists casual |
22 | Lapsed traditional hobbyists casual |
23 | Fading traditional hobbyists casual |
24 | Engaged traditional hobbyists casual |
25 | Active traditional hobbyists casual |