Data catalog
Indoor hobby catalog engagement intensity
Cross-tab of an individual's spending quintile and recency band for catalog purchases tied to indoor hobbies (music, reading, movies, collecting).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | indoor_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant my hobbies my catalogs minimal |
12 | Lapsed my hobbies my catalogs minimal |
13 | Fading my hobbies my catalogs minimal |
14 | Engaged my hobbies my catalogs minimal |
15 | Active my hobbies my catalogs minimal |
21 | Dormant my hobbies my catalogs casual |
22 | Lapsed my hobbies my catalogs casual |
23 | Fading my hobbies my catalogs casual |
24 | Engaged my hobbies my catalogs casual |
25 | Active my hobbies my catalogs casual |