Indoor hobby catalog engagement intensity

Indicates an individual's indoor hobby catalog engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active indoor hobby catalog champion (top 20% spending with most recent activity in past 0-6 months) to Dormant indoor hobby catalog minimal (bottom 20% spending with oldest activity over 25 months ago). Covers individuals who shop catalogs for items related to music, reading, movies, collecting, and similar indoor interests.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

Property	Value	API value
API name	indoor_hobby_catalog_engagement_intensity
Category	Engagement	`fig/engagement`
Unit	Score	`score`
Type	Integer	`long`
Statistical type	Ordinal	`ordinal`
Allowed values	Not applicable	`null`
Deprecation	Not deprecated	`false`
Directionality	Higher first digit means more engaged, higher second digit means a more recent engagement

Interpretation table

For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.

Value	Interpretation
`11`	Dormant my hobbies my catalogs minimal
`12`	Lapsed my hobbies my catalogs minimal
`13`	Fading my hobbies my catalogs minimal
`14`	Engaged my hobbies my catalogs minimal
`15`	Active my hobbies my catalogs minimal
`21`	Dormant my hobbies my catalogs casual
`22`	Lapsed my hobbies my catalogs casual
`23`	Fading my hobbies my catalogs casual
`24`	Engaged my hobbies my catalogs casual
`25`	Active my hobbies my catalogs casual