Data catalog
Humanitarian and veteran supporter engagement intensity
Indicates an individual's humanitarian and veteran supporters engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active humanitarian and veteran supporters champion (top 20% spending with most recent activity in past 0-6 months) to Dormant humanitarian and veteran supporters minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households actively supporting humanitarian efforts and helping improve the lives of veterans.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | humanitarian_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant humanitarian and veteran supporters minimal |
12 | Lapsed humanitarian and veteran supporters minimal |
13 | Fading humanitarian and veteran supporters minimal |
14 | Engaged humanitarian and veteran supporters minimal |
15 | Active humanitarian and veteran supporters minimal |
21 | Dormant humanitarian and veteran supporters casual |
22 | Lapsed humanitarian and veteran supporters casual |
23 | Fading humanitarian and veteran supporters casual |
24 | Engaged humanitarian and veteran supporters casual |
25 | Active humanitarian and veteran supporters casual |