Data catalog
Community cause donor engagement intensity
Indicates an individual's community cause donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active community cause donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant community cause donor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donors with a strong sense of community who support national causes with local relevance.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | community_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant my neighborhood my world minimal |
12 | Lapsed my neighborhood my world minimal |
13 | Fading my neighborhood my world minimal |
14 | Engaged my neighborhood my world minimal |
15 | Active my neighborhood my world minimal |
21 | Dormant my neighborhood my world casual |
22 | Lapsed my neighborhood my world casual |
23 | Fading my neighborhood my world casual |
24 | Engaged my neighborhood my world casual |
25 | Active my neighborhood my world casual |