Data catalog
Basic needs donor engagement intensity
Indicates an individual's basic needs donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active basic needs donors champion (top 20% spending with most recent activity in past 0-6 months) to Dormant basic needs donors minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donors who support charities that help provide basic needs such as food, shelter, clothing, and healthcare in local communities and abroad.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | basic_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant basic needs donors minimal |
12 | Lapsed basic needs donors minimal |
13 | Fading basic needs donors minimal |
14 | Engaged basic needs donors minimal |
15 | Active basic needs donors minimal |
21 | Dormant basic needs donors casual |
22 | Lapsed basic needs donors casual |
23 | Fading basic needs donors casual |
24 | Engaged basic needs donors casual |
25 | Active basic needs donors casual |