Data catalog
Basic needs donor engagement intensity
Cross-tab of an individual's spending quintile and recency band for donations to basic-needs charities (food, shelter, clothing, healthcare) at home and abroad.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | basic_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant basic needs donors minimal |
12 | Lapsed basic needs donors minimal |
13 | Fading basic needs donors minimal |
14 | Engaged basic needs donors minimal |
15 | Active basic needs donors minimal |
21 | Dormant basic needs donors casual |
22 | Lapsed basic needs donors casual |
23 | Fading basic needs donors casual |
24 | Engaged basic needs donors casual |
25 | Active basic needs donors casual |