Data catalog
Health for life donor engagement intensity
Cross-tab of an individual's spending quintile and recency band for donations to medical causes spanning any age or life stage.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | health_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant health for life donors minimal |
12 | Lapsed health for life donors minimal |
13 | Fading health for life donors minimal |
14 | Engaged health for life donors minimal |
15 | Active health for life donors minimal |
21 | Dormant health for life donors casual |
22 | Lapsed health for life donors casual |
23 | Fading health for life donors casual |
24 | Engaged health for life donors casual |
25 | Active health for life donors casual |