Data catalog
Faith and health donor engagement intensity
Indicates an individual's faith and health donors engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active faith and health donors champion (top 20% spending with most recent activity in past 0-6 months) to Dormant faith and health donors minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donations to faith-driven and medical research organizations.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | faith_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant faith and health donors minimal |
12 | Lapsed faith and health donors minimal |
13 | Fading faith and health donors minimal |
14 | Engaged faith and health donors minimal |
15 | Active faith and health donors minimal |
21 | Dormant faith and health donors casual |
22 | Lapsed faith and health donors casual |
23 | Fading faith and health donors casual |
24 | Engaged faith and health donors casual |
25 | Active faith and health donors casual |