Data catalog
Faith based donor engagement intensity
Indicates an individual's faith based donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active faith based donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant faith based donor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households with strong spiritual beliefs who donate to faith-driven causes.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | faith_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant faithfully focused minimal |
12 | Lapsed faithfully focused minimal |
13 | Fading faithfully focused minimal |
14 | Engaged faithfully focused minimal |
15 | Active faithfully focused minimal |
21 | Dormant faithfully focused casual |
22 | Lapsed faithfully focused casual |
23 | Fading faithfully focused casual |
24 | Engaged faithfully focused casual |
25 | Active faithfully focused casual |