Data catalog
Progressive nonprofit donor engagement intensity
Indicates an individual's progressive nonprofit donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active progressive nonprofit donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant progressive nonprofit donor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households who support more liberal nonprofit organizations.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | progressive_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant liberated givers minimal |
12 | Lapsed liberated givers minimal |
13 | Fading liberated givers minimal |
14 | Engaged liberated givers minimal |
15 | Active liberated givers minimal |
21 | Dormant liberated givers casual |
22 | Lapsed liberated givers casual |
23 | Fading liberated givers casual |
24 | Engaged liberated givers casual |
25 | Active liberated givers casual |