Progressive nonprofit donor engagement intensity
Combines how much and how recently the household donated to politically progressive/liberal nonprofits, ranked from low to high engagement. Known or imputed for 6.5 million individuals — 2.5% of Faraday's identity graph.
6,533,874 people have this value. You only pay for people we match.
At a glance
- Coverage today
- 2.5%
- Typical coverage
- 2.5%
- Individuals with a value
- 6.5M
- Median
- 32 score
- Most values come
- from the person
- Latest collection
- Jun 1, 2026
Distribution
n = 6,533,874Share of individuals with a known value in each band. The middle 50% falls between 21 and 44 score, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
32 score31 score → 32 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
What the delivered codes mean
25 codes
- 11
- Dormant liberated givers minimal
- 12
- Lapsed liberated givers minimal
- 13
- Fading liberated givers minimal
- 14
- Engaged liberated givers minimal
- 15
- Active liberated givers minimal
- 21
- Dormant liberated givers casual
- 22
- Lapsed liberated givers casual
- 23
- Fading liberated givers casual
- 24
- Engaged liberated givers casual
- 25
- Active liberated givers casual
- 31
- Dormant liberated givers enthusiast
- 32
- Lapsed liberated givers enthusiast
- 33
- Fading liberated givers enthusiast
- 34
- Engaged liberated givers enthusiast
- 35
- Active liberated givers enthusiast
- 41
- Dormant liberated givers moderate
- 42
- Lapsed liberated givers moderate
- 43
- Fading liberated givers moderate
- 44
- Engaged liberated givers moderate
- 45
- Active liberated givers moderate
- 51
- Dormant liberated givers champion
- 52
- Lapsed liberated givers champion
- 53
- Fading liberated givers champion
- 54
- Engaged liberated givers champion
- 55
- Active liberated givers champion
Coverage
Latest collection: 223,305,428 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
2.5% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 2.5% sits on the catalog’s own coverage range.
Higher coverage than 9% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 1.4× the catalog median of 16.0%.
Contribution ledger
14 ingestions1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 263,433,649 | 74d6c94c-8e2b-48fe-a704-50c99ad3cdde | ||
| 266,506,942 | c5492806-a892-460e-aba1-ee78ffb29c5b | ||
| 264,096,977 | 1181277b-b751-4a59-aae1-101fa3f55375 | ||
| 264,777,400 | af53c569-4fe2-4282-975b-4cbf5f85692d | ||
| 268,508,091 | 84d6a1c5-d142-4a4d-9cb3-902de4c82c30 | ||
Related attributes
Attributes whose descriptions are closest to this one.
Use it in the API
Send an email, phone, or address. Get Progressive nonprofit donor engagement intensity back in real time.
- Add
progressive_nonprofit_donor_engagement_intensityto a project. - Send an email, phone, or address to the project's append endpoint. The response carries Progressive nonprofit donor engagement intensity for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
-H 'Authorization: Bearer YOUR_API_KEY' \
-H 'Content-Type: application/json' \
-d '{
"email": "jane.doe@example.com"
}'→ {"attributes":{"progressive_nonprofit_donor_engagement_intensity":"Lapsed liberated givers enthusiast"}}Technical details
- API name
- progressive_nonprofit_donor_engagement_intensity
- Category
- fig/engagement
- Type · unit
- Integer · score
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- null
- How values combine
- The sum of up to 2 source fields.
- Directionality
- Higher first digit means more engaged, higher second digit means a more recent engagement
- Deprecation
- false