Progressive nonprofit donor engagement intensity

progressive_nonprofit_donor_engagement_intensityEngagementInteger · score

Combines how much and how recently the household donated to politically progressive/liberal nonprofits, ranked from low to high engagement. Known or imputed for 6.5 million individuals — 2.6% of Faraday's identity graph.

At a glance

Coverage today
2.6%
Typical coverage
2.6%
Individuals with a value
6.5M
Median
32 score
Most values come
from the person
Latest collection
May 1, 2026

Distribution

n = 6,457,342

Share of individuals with a known value in each band. The middle 50% falls between 21 and 44 score, shaded darkest.

P10
11
P25
21
Median
32
P75
44
P90
54

P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.

Median over time

32 score

32 score → 32 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.

Mar 2024Nov 2024Apr 2025Oct 2025Dec 2025May 2026

What the delivered codes mean

25 codes
11
Dormant liberated givers minimal
12
Lapsed liberated givers minimal
13
Fading liberated givers minimal
14
Engaged liberated givers minimal
15
Active liberated givers minimal
21
Dormant liberated givers casual
22
Lapsed liberated givers casual
23
Fading liberated givers casual
24
Engaged liberated givers casual
25
Active liberated givers casual
31
Dormant liberated givers enthusiast
32
Lapsed liberated givers enthusiast
33
Fading liberated givers enthusiast
34
Engaged liberated givers enthusiast
35
Active liberated givers enthusiast
41
Dormant liberated givers moderate
42
Lapsed liberated givers moderate
43
Fading liberated givers moderate
44
Engaged liberated givers moderate
45
Active liberated givers moderate
51
Dormant liberated givers champion
52
Lapsed liberated givers champion
53
Fading liberated givers champion
54
Engaged liberated givers champion
55
Active liberated givers champion

Coverage

Latest collection: 229,689,060 individuals

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

2.6% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Jul 23Jun 24Mar 25Jul 25Nov 25Feb 26May 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 2.6% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 10% of individual-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.

May 1, 2026
latest collection
5 months 2 days
since the latest collection
quarterly
new collection cadence
Mar 24Nov 24Apr 25Oct 25Dec 25Mar 26

Change between collections

The share of individuals whose value is different from the previous collection.

12.5%

of individuals changed value between the two most recent collections — 1.1× steadier than the catalog median of 13.5%.

Went down 10.7%Unchanged 87.5%Went up 1.8%

Contribution ledger

13 ingestions

1 authority contributed since Jul 2023.

ObservedIngestedCountID
2026-05-012026-09-10266,506,942c5492806…
2026-03-012026-07-01264,096,9771181277b…
2026-02-012026-07-02264,777,400af53c569…
2025-12-012026-08-11268,508,09184d6a1c5…
2025-11-012026-08-11268,299,874a071c538…

Technical details

API name
progressive_nonprofit_donor_engagement_intensity
Category
fig/engagement
Type · unit
Integer · score
Statistical type
ordinal
Allowed values
null
Derivations
null
Directionality
Higher first digit means more engaged, higher second digit means a more recent engagement
Deprecation
false

In a payload

{
  "attributes": {
    "progressive_nonprofit_donor_engagement_intensity": 32
  }
}