Data catalog
Sports merchandise activewear engagement intensity
Cross-tab of an individual's spending quintile and recency band for sports merchandise and activewear purchases.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | sports_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Observed | ["observed"] |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant sports merchandise activewear minimal |
12 | Lapsed sports merchandise activewear minimal |
13 | Fading sports merchandise activewear minimal |
14 | Engaged sports merchandise activewear minimal |
15 | Active sports merchandise activewear minimal |
21 | Dormant sports merchandise activewear casual |
22 | Lapsed sports merchandise activewear casual |
23 | Fading sports merchandise activewear casual |
24 | Engaged sports merchandise activewear casual |
25 | Active sports merchandise activewear casual |