Sports merchandise activewear engagement intensity
Combines how much and how recently the individual purchased sports merchandise and activewear, ranked from low to high engagement. Known or imputed for 19.9 million individuals — 8.0% of Faraday's identity graph.
At a glance
- Coverage today
- 8.0%
- Typical coverage
- 8.2%
- Individuals with a value
- 19.9M
- Median
- 31 score
- Most values come
- from the person
- Latest collection
- May 1, 2026
Distribution
n = 19,931,067Share of individuals with a known value in each band. The middle 50% falls between 21 and 44 score, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
31 score31 score → 31 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
What the delivered codes mean
25 codes
- 11
- Dormant sports merchandise activewear minimal
- 12
- Lapsed sports merchandise activewear minimal
- 13
- Fading sports merchandise activewear minimal
- 14
- Engaged sports merchandise activewear minimal
- 15
- Active sports merchandise activewear minimal
- 21
- Dormant sports merchandise activewear casual
- 22
- Lapsed sports merchandise activewear casual
- 23
- Fading sports merchandise activewear casual
- 24
- Engaged sports merchandise activewear casual
- 25
- Active sports merchandise activewear casual
- 31
- Dormant sports merchandise activewear enthusiast
- 32
- Lapsed sports merchandise activewear enthusiast
- 33
- Fading sports merchandise activewear enthusiast
- 34
- Engaged sports merchandise activewear enthusiast
- 35
- Active sports merchandise activewear enthusiast
- 41
- Dormant sports merchandise activewear moderate
- 42
- Lapsed sports merchandise activewear moderate
- 43
- Fading sports merchandise activewear moderate
- 44
- Engaged sports merchandise activewear moderate
- 45
- Active sports merchandise activewear moderate
- 51
- Dormant sports merchandise activewear champion
- 52
- Lapsed sports merchandise activewear champion
- 53
- Fading sports merchandise activewear champion
- 54
- Engaged sports merchandise activewear champion
- 55
- Active sports merchandise activewear champion
Coverage
Latest collection: 229,689,060 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
8.0% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 8.0% sits on the catalog’s own coverage range.
Higher coverage than 26% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 1.2× the catalog median of 13.5%.
Contribution ledger
13 ingestions
1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 2026-05-01 | 2026-09-10 | 266,506,942 | c5492806… |
| 2026-03-01 | 2026-07-01 | 264,096,977 | 1181277b… |
| 2026-02-01 | 2026-07-02 | 264,777,400 | af53c569… |
| 2025-12-01 | 2026-08-11 | 268,508,091 | 84d6a1c5… |
| 2025-11-01 | 2026-08-11 | 268,299,874 | a071c538… |
Technical details
- API name
- sports_merchandise_activewear_engagement_intensity
- Category
- fig/engagement
- Type · unit
- Integer · score
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- Observed
- — the attribute is directly observed.
- Directionality
- Higher first digit means more engaged, higher second digit means a more recent engagement
- Deprecation
- false
In a payload
{
"attributes": {
"sports_merchandise_activewear_engagement_intensity": 31
}
}