How Faraday protects your data during testingFaraday takes a variety of measures to protect your data during pre-purchase model validation, here's the TLDRNate Novotny & Ben Roseon Jun 9, 2025
How to shape your deployments: a guide to filters, formats, and moreA practical guide to customizing Faraday deployments—from filters and formats to geography and output structure—so your predictions arrive ready for action.David Small & Ben Roseon Jun 4, 2025
What’s in a deployment? How to read your Faraday outputsThis guide walks through every component of a Faraday deployment—scores, personas, traits, cohorts, and more—so you can turn raw predictive outputs into strategic, actionable insights.David Small & Ben Roseon May 23, 2025
When to update your personas - and why you probably shouldn’tA solid persona set should be built to last—because stability, not constant revision, is what makes it most valuable for long-term strategy.Andy Rossmeissl & Ben Roseon May 7, 2025
Integrating Faraday and LeadConduit - a technical guideIntegrate Faraday’s real-time predictive lead scoring into your LeadConduit flow in under 15 minutes—so you can filter, route, and enrich leads based on high-propensity signals before they hit your CRM.Chris Thomas & Ben Roseon Apr 30, 2025
Identity matching makes or breaks your predictive strategyYour predictive model is only as strong as your data’s match rate—because if you can’t resolve who’s in your list, you can’t predict what they’ll do.Chris Thomas & Ben Roseon Apr 17, 2025
Supercharge your lead acquisition with Faraday + LeadConduitLeadConduit is an extremely powerful tool on its own, but when combined with Faraday’s predictive AI agents, it becomes a real-time decision engine that helps you prioritize high-value leads before you ever place a bid.Chris Thomas & Ben Roseon Apr 11, 2025
Data science + data engineering: How Faraday’s forward-deployed team fulfills all your data needsFaraday’s forward-deployed data scientists and engineers work directly with clients to ensure clean, structured data and precise predictive models—maximizing accuracy, efficiency, and business impact.Ben Roseon Apr 4, 2025
Are you ready for your pre-purchase AI agent validation?Validate Faraday’s predictive accuracy risk-free with a holdout test—just upload your data, and we’ll prove our models work before you commit.Nate Novotny & Ben Roseon Mar 28, 2025