Customer targeting

Churn scoring

Know which customers are ready to churn while there's still time to save them — using Klaviyo

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're using both Faraday and Klaviyo, integrating Churn scoring predictions can be a really smart move. Imagine having a clearer insight into which of your customers are most likely to stop buying from you. With these predictions directly in Klaviyo, you can tailor your email campaigns, special offers, or engagement strategies specifically for those at-risk customers. It's a gentle way to keep them interested and connected without a lot of extra effort. Plus, it helps you make better use of the data you already have, giving your marketing efforts a nice boost.

Step 1
Connect your data sources
Use the link below to connect Klaviyo to Faraday. You can also skip this step and use CSV files to get started instead.
Klaviyo
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. These links will guide you through ingesting the data necessary to power this template.
Transaction Cancellation
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers Churned customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Likelihood to churn
Step 5
Define your churn scoring pipeline and deploy to Klaviyo
Finally, deploy your prediction with the link below.
Churn scoring
Step 6
Deploy to Klaviyo
Create a deployment target using the Klaviyo connection you created above. Or, get started by simply deploying to CSV.
Klaviyo