Customer targeting

Churn scoring

Know which customers are ready to churn while there's still time to save them — using Salesforce Marketing Cloud

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're already using Salesforce Marketing Cloud, integrating Faraday's Churn scoring predictions can be a game-changer. It's like having a friendly heads-up on which customers might be thinking about leaving your brand. With this insight, you can tailor your marketing efforts more effectively, focusing on re-engagement strategies for those at risk. It's not about making dramatic changes, but rather about adding a layer of intelligence to your existing workflow. This way, you can take proactive steps to keep your valuable customers happy and loyal, all within the platform you already know and trust.

Step 1
Connect your data sources
Use the link below to connect Salesforce Marketing Cloud to Faraday. You can also skip this step and use CSV files to get started instead.
Salesforce Marketing Cloud
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. These links will guide you through ingesting the data necessary to power this template.
Transaction Cancellation
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers Churned customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Likelihood to churn
Step 5
Define your churn scoring pipeline and deploy to Salesforce Marketing Cloud
Finally, deploy your prediction with the link below.
Churn scoring
Step 6
Deploy to Salesforce Marketing Cloud
Create a deployment target using the Salesforce Marketing Cloud connection you created above. Or, get started by simply deploying to CSV.
Salesforce Marketing Cloud