Customer targeting

Churn scoring

Know which customers are ready to churn while there's still time to save them — using Salesforce

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Imagine you're juggling a bunch of customer data and trying to keep everyone happy, but you're worried about who might slip away. That's where Faraday's Churn scoring predictions can come in handy, especially if you're using Salesforce. By integrating these predictions directly into Salesforce, you get a clear view of which customers are most likely to churn without having to leave the platform you already rely on. It makes it easier to take proactive steps to engage these at-risk customers and maybe even turn things around before it's too late. It's just a smart way to get ahead and keep those valuable relationships intact.

Step 1
Connect your data sources
Use the link below to connect Salesforce to Faraday. You can also skip this step and use CSV files to get started instead.
Salesforce
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. These links will guide you through ingesting the data necessary to power this template.
Transaction Cancellation
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers Churned customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Likelihood to churn
Step 5
Define your churn scoring pipeline and deploy to Salesforce
Finally, deploy your prediction with the link below.
Churn scoring
Step 6
Deploy to Salesforce
Create a deployment target using the Salesforce connection you created above. Or, get started by simply deploying to CSV.
Salesforce