Customer targeting

Churn scoring

Know which customers are ready to churn while there's still time to save them — using HubSpot

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're already using HubSpot to manage your customer relationships, integrating Faraday's churn scoring predictions can really make a difference. It allows you to identify which of your customers are most at risk of leaving before it's too late. Having this insight right within HubSpot means you can take quick, targeted actions to engage those customers and improve their experience. It's a simple way to enhance your existing tools without changing your workflow, making it easier to keep your customers happy and loyal.

Step 1
Connect your data sources
Use the link below to connect HubSpot to Faraday. You can also skip this step and use CSV files to get started instead.
HubSpot
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. These links will guide you through ingesting the data necessary to power this template.
Transaction Cancellation
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers Churned customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Likelihood to churn
Step 5
Define your churn scoring pipeline and deploy to HubSpot
Finally, deploy your prediction with the link below.
Churn scoring
Step 6
Deploy to HubSpot
Create a deployment target using the HubSpot connection you created above. Or, get started by simply deploying to CSV.
HubSpot