Churn scoring

Predict the likelihood that a customer will churn.

Interface

In this tutorial, we'll show you how to:

  • Deploy your churn scoring predictions using a pipeline

Along the way, we'll point you to other documentation you need to configure prerequisites. If you'd rather have every step all on one page, see our Churn scoring quickstart

Let's dive in.

  1. You'll need a Faraday account — signup is free!

Confirm your data

Unless you’ve already created them for another quickstart or purpose, you’ll need to add the following cohorts to your account:

  • Customers
  • Churned customers

Cohorts

What’s a cohort?

A cohort is Faraday’s term for a commercially significant group of people — for example, a brand’s customers, leads, or even “people who bought X and Y and then cancelled.”

Cohort membership is fluid — continuously computed by Faraday — and is defined by events its members must all have experienced and/or traits its members must all share.

For example, a Customers cohort could be defined as the group of people who have all experienced a Transaction event at least once.

For more, see our docs on Cohorts, Events, Traits, and Datasets (which define how events and traits emerge from your data).

curl

To verify, use a GET /cohorts request. Your response should look like this:

[{
  "name": "Customers",
  "id": "$CUSTOMERS_COHORT_ID"
, ...}{
  "name": "Churned customers",
  "id": "$CHURNED_CUSTOMERS_COHORT_ID"
, ...}]

Make note of the IDs of the necessary cohorts.

If the required cohorts aren’t there, follow the instructions using these buttons, then return here to resume.

Confirm your predictions

Unless you’ve already created it for another quickstart or purpose, you’ll need to add the following prediction in your account:

  • Outcome: Likelihood to churn
Outcomes

What’s an outcome?

An outcome is what you use in Faraday to define a propensity objective, such as likelihood to convert, buy again, or churn.

For more, see our docs on Outcomes.

curl

To verify, use a GET /outcomes request. Your response should look like this:

[{
  "name": "Likelihood to churn",
  "id": "$LIKELIHOOD_TO_CHURN_OUTCOME_ID"
, ...}]

If the required outcome isn’t there, follow the instructions using this button, then return here to resume.

Deploy your predictions

Now you’ll create the pipeline necessary to deploy your predictions.

Create a pipeline for churn scoring

curl

Use a POST /scopes request:

curl https://api.faraday.ai/scopes --json '{
  "name": "Churn scoring",
  "population": {
    "include": [
      "$CUSTOMERS_COHORT_ID"
    ]
  },
  "payload": {
    "outcome_ids": [
      "$LIKELIHOOD_TO_CHURN_OUTCOME_ID"
    ]
  }
}'

Your pipeline will start building in the background. You can proceed immediately with the next set of instructions. When your pipeline is done building, you’ll get an email.

Deploy your churn scoring pipeline

Deploying to CSV as an easy example

This section describes how to deploy your predictions to a CSV file that Faraday securely hosts (and continuously updates) for you to retrieve either manually or on a scheduled basis using your existing data infrastructure.

Most Faraday users eventually update their pipelines to deploy to data warehouses, cloud buckets, or databases. To do that, you’ll add your destination as a Connection and then choose it instead of Hosted CSV.

For more, see our docs on Pipelines and Connections

  1. In the Deployment area, find the CSV option and click Add.
Screenshot of Faraday showing pipeline detail view, no targets
  1. Choose the Identified option and click Next.
Screenshot of Faraday showing new target form, complete
  1. Skip the advanced settings by clicking Finish.
  2. Click the Test deployment button and confirm the results meet your expectations.
Screenshot of Faraday showing pipeline detail view after target test

Your pipeline will finish building in the background. You can proceed immediately with the next set of instructions. When it’s done, you’ll get an email—then you can return to this pipeline and click the Enable pipeline button to activate it.