Customer targeting

Churn scoring

Know which customers are ready to churn while there's still time to save them — using Segment

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Are you a Segment user curious about making the most out of your customer data? With Faraday's churn scoring predictions integrated into Segment, you can easily identify which of your customers are most likely to leave. This foresight lets you take proactive steps to keep them engaged and happy. Whether you're designing targeted campaigns or personalizing customer experiences, having this insight directly within Segment makes it super convenient to act quickly. It's all about giving you the tools to build stronger relationships with your customers while keeping the process smooth and straightforward.

Step 1
Connect your data sources
Use the link below to connect Segment to Faraday. You can also skip this step and use CSV files to get started instead.
Segment
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. These links will guide you through ingesting the data necessary to power this template.
Transaction Cancellation
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers Churned customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Likelihood to churn
Step 5
Define your churn scoring pipeline and deploy to Segment
Finally, deploy your prediction with the link below.
Churn scoring
Step 6
Deploy to Segment
Create a deployment target using the Segment connection you created above. Or, get started by simply deploying to CSV.
Segment