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Personalization
Adaptive discounting
Offer your best promos to the customers who most deserve it — using Aurora (MySQL)
You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.
If you're using Aurora (MySQL) and you want to get the most out of your promotional campaigns, Adaptive discounting predictions from Faraday could be a great addition. Imagine being able to tailor your discounts based on which customers are most likely to respond positively. By integrating these predictions into your Aurora database, you can efficiently track and manage customer interactions and promotional outcomes all in one place. This way, you can ensure that your best offers are going to the right people without any additional hassle. It's a straightforward and effective method to enhance your customer engagement and make your data work harder for you.
- Step 1
Connect your data sources
Use the link below to connect Aurora (MySQL) to Faraday. You can also skip this step and use CSV files to get started instead. - Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template. - Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior. - Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below. - Step 5
Define your adaptive discounting pipeline and deploy to Aurora (MySQL)
Finally, deploy your prediction with the link below. - Step 6
Deploy to Aurora (MySQL)
Create a deployment target using the Aurora (MySQL) connection you created above. Or, get started by simply deploying to CSV.
Deploy your adaptive discounting predictions to . . .
Aurora (MySQL)
AWS Aurora Postgres
Azure SQL
BigQuery
Facebook Custom Audiences
GCS
Google Ads
Google Cloud SQL (MySQL)
Google Cloud SQL (Postgres)
Google Cloud SQL (SQL Server)
HubSpot
Iterable
Klaviyo
LinkedIn Ads
MySQL
Pinterest Ads
Poplar
Postgres
RDS (MySQL)
RDS (Postgres)
RDS (SQL Server)
Recharge
Redshift
Redshift Serverless
S3
Salesforce
Salesforce Marketing Cloud
Segment
SFTP
Shopify
Snowflake
SQL Server
Stripe
The Trade Desk
TikTok
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