Adaptive discounting

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're using Klaviyo for your email marketing, integrating Faraday's adaptive discounting predictions can be a smart move. This feature helps you determine the optimal promotion for each customer, ensuring that your best offers go to the ones who will appreciate them most. By tailoring your discounts, you can enhance customer satisfaction and potentially boost your conversion rates without overspending on promotions. It's a straightforward way to make your marketing efforts more efficient and effective, all while continuing to use the tools you already trust in Klaviyo.

Step 1
Connect your data sources
Use the link below to connect Klaviyo to Faraday. You can also skip this step and use CSV files to get started instead.
Klaviyo
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Forecasted spend
Step 5
Define your adaptive discounting pipeline and deploy to Klaviyo
Finally, deploy your prediction with the link below.
Adaptive discounting
Step 6
Deploy to Klaviyo
Create a deployment target using the Klaviyo connection you created above. Or, get started by simply deploying to CSV.
Klaviyo