Adaptive discounting

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're a Faraday user who also uses Salesforce, integrating Adaptive Discounting predictions can make your life so much easier. Imagine seamlessly knowing how significant of a promotion each of your customers is worth, right within the Salesforce platform you already rely on. This means you can offer your best deals to the customers who truly deserve them, optimizing both your promotions and resources. It's a straightforward way to ensure your marketing efforts are hitting the right notes without needing to shuffle between different tools and platforms. It's just one more way to make your data work smarter, not harder, for you.

Step 1
Connect your data sources
Use the link below to connect Salesforce to Faraday. You can also skip this step and use CSV files to get started instead.
Salesforce
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Forecasted spend
Step 5
Define your adaptive discounting pipeline and deploy to Salesforce
Finally, deploy your prediction with the link below.
Adaptive discounting
Step 6
Deploy to Salesforce
Create a deployment target using the Salesforce connection you created above. Or, get started by simply deploying to CSV.
Salesforce