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Personalization

Adaptive discounting

Offer your best promos to the customers who most deserve it — using Salesforce

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Salesforce logoIf you're a Faraday user who also uses Salesforce, integrating Adaptive Discounting predictions can make your life so much easier. Imagine seamlessly knowing how significant of a promotion each of your customers is worth, right within the Salesforce platform you already rely on. This means you can offer your best deals to the customers who truly deserve them, optimizing both your promotions and resources. It's a straightforward way to ensure your marketing efforts are hitting the right notes without needing to shuffle between different tools and platforms. It's just one more way to make your data work smarter, not harder, for you.
  1. Step 1

    Connect your data sources

    Use the link below to connect Salesforce to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your adaptive discounting pipeline and deploy to Salesforce

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to Salesforce

    Create a deployment target using the Salesforce connection you created above. Or, get started by simply deploying to CSV.