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Personalization

Adaptive discounting

Offer your best promos to the customers who most deserve it — using TikTok

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

TikTok logoAs a Faraday user who’s also on TikTok, you might appreciate how Adaptive discounting predictions could elevate your promotional strategies. Imagine being able to tailor your discounts based on how valuable each customer is, making your promos feel more personalized and effective. On TikTok, where trends shift quickly and audience engagement is key, understanding which promotion will resonate with each follower could help you drive better results. It’s about being smart with your offers, ensuring you’re giving the best deals to those who will appreciate and respond to them the most. This thoughtful approach could help you foster loyalty and boost conversions without having to overspend on blanket promotions.
  1. Step 1

    Connect your data sources

    Use the link below to connect TikTok to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your adaptive discounting pipeline and deploy to TikTok

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to TikTok

    Create a deployment target using the TikTok connection you created above. Or, get started by simply deploying to CSV.