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Personalization

Adaptive discounting

Offer your best promos to the customers who most deserve it — using Pinterest Ads

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Pinterest Ads logoIf you're using Pinterest Ads to reach your audience, you might want to consider incorporating Faraday's adaptive discounting predictions to get the most out of your campaigns. It's all about being smarter with your promotions. By leveraging these predictions, you can tailor your discounts to the specific worth of each potential customer. This means offering your best deals to those who are most likely to appreciate and act on them, while being more measured with others. It’s a gentle way of optimizing your resources and ensuring your marketing efforts are as effective as possible without any extra hassle.
  1. Step 1

    Connect your data sources

    Use the link below to connect Pinterest Ads to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your adaptive discounting pipeline and deploy to Pinterest Ads

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to Pinterest Ads

    Create a deployment target using the Pinterest Ads connection you created above. Or, get started by simply deploying to CSV.