Personalization

Adaptive discounting

Offer your best promos to the customers who most deserve it — using The Trade Desk

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're already using The Trade Desk to manage your advertising campaigns, integrating Faraday's adaptive discounting predictions can add a layer of precision to your strategy. These predictions help you figure out exactly how much of a promotion each potential customer is worth, ensuring you offer your best deals to those who are most likely to appreciate and act on them. This can make your ad spend more efficient by targeting the right audience with the right promos, ultimately improving your campaign's effectiveness without any extra hassle. It's a straightforward way to make your marketing efforts a bit smarter and more effective.

Step 1
Connect your data sources
Use the link below to connect The Trade Desk to Faraday. You can also skip this step and use CSV files to get started instead.
The Trade Desk
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Forecasted spend
Step 5
Define your adaptive discounting pipeline and deploy to The Trade Desk
Finally, deploy your prediction with the link below.
Adaptive discounting
Step 6
Deploy to The Trade Desk
Create a deployment target using the The Trade Desk connection you created above. Or, get started by simply deploying to CSV.
The Trade Desk