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Rep assignment
Assign each lead or customer to the rep that will handle them best — using BigQuery
You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.
If you're a Faraday user who also works with BigQuery, having Rep assignment predictions directly in BigQuery could be a real game-changer. It allows you to seamlessly integrate powerful, predictive insights into your existing data workflows without any extra hassle. This means you can automatically match each lead or customer with the rep most likely to engage them effectively, right within the platform you already use daily. It's a straightforward way to enhance your team's performance and make the most out of your customer interactions, all while staying within your familiar BigQuery environment. No need for complicated setups or additional tools.
- Step 1
Connect your data sources
Use the link below to connect BigQuery to Faraday. You can also skip this step and use CSV files to get started instead. - Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. These links will guide you through ingesting the data necessary to power this template. - Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior. - Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below. - Step 5
Define your rep assignment pipeline and deploy to BigQuery
Finally, deploy your prediction with the link below. - Step 6
Deploy to BigQuery
Create a deployment target using the BigQuery connection you created above. Or, get started by simply deploying to CSV.
Deploy your rep assignment predictions to . . .
Aurora (MySQL)
AWS Aurora Postgres
Azure SQL
BigQuery
Facebook Custom Audiences
GCS
Google Ads
Google Cloud SQL (MySQL)
Google Cloud SQL (Postgres)
Google Cloud SQL (SQL Server)
HubSpot
Iterable
Klaviyo
LinkedIn Ads
MySQL
Pinterest Ads
Poplar
Postgres
RDS (MySQL)
RDS (Postgres)
RDS (SQL Server)
Recharge
Redshift
Redshift Serverless
S3
Salesforce
Salesforce Marketing Cloud
Segment
SFTP
Shopify
Snowflake
SQL Server
Stripe
The Trade Desk
TikTok
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