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Personalization

Rep assignment

Assign each lead or customer to the rep that will handle them best — using TikTok

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

TikTok logoIf you're navigating the bustling world of TikTok marketing, you know how crucial it is to connect with your audience in just the right way. Faraday's Rep assignment predictions can be a real game-changer for this. Imagine knowing exactly which of your team members has the best shot at engaging each TikTok user based on their unique preferences and behaviors. It takes the guesswork out of distributing leads, helping you to maximize engagement without stretching your resources thin. It's a straightforward way to boost your team's efficiency and make your marketing efforts more personal and effective.
  1. Step 1

    Connect your data sources

    Use the link below to connect TikTok to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. These links will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your rep assignment pipeline and deploy to TikTok

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to TikTok

    Create a deployment target using the TikTok connection you created above. Or, get started by simply deploying to CSV.