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Personalization

Rep assignment

Assign each lead or customer to the rep that will handle them best — using Redshift

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Redshift logoSure thing! If you're already using Amazon Redshift to manage your data, integrating Faraday's Rep assignment predictions can be a smooth move. Imagine having the ability to assign each lead or customer to the rep that's most likely to connect with them, right within your existing Redshift database. This setup can streamline your operations by keeping all your data in one place and making it easy for your team to access these valuable insights. Plus, harnessing these predictions directly in Redshift can help you act on them faster, leading to more personalized customer interactions and potentially better engagement. It's a practical way to make the most of your data and your team's strengths, without overcomplicating your workflow.
  1. Step 1

    Connect your data sources

    Use the link below to connect Redshift to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. These links will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your rep assignment pipeline and deploy to Redshift

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to Redshift

    Create a deployment target using the Redshift connection you created above. Or, get started by simply deploying to CSV.