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Rep assignment
Assign each lead or customer to the rep that will handle them best — using LinkedIn Ads
You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.
If you're a Faraday user who also utilizes LinkedIn Ads, Rep assignment predictions can be a real game changer for your marketing strategies. By understanding which of your reps will most effectively engage with each target, you can tailor your LinkedIn Ads campaigns to match leads with the ideal reps right from the start. This means that when a lead responds to an ad, they're connected with a rep who’s most likely to nurture that relationship successfully. It's a simple way to make your ad spend work smarter, ensuring that your leads get the best possible first impression and ongoing support.
- Step 1
Connect your data sources
Use the link below to connect LinkedIn Ads to Faraday. You can also skip this step and use CSV files to get started instead. - Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. These links will guide you through ingesting the data necessary to power this template. - Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior. - Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below. - Step 5
Define your rep assignment pipeline and deploy to LinkedIn Ads
Finally, deploy your prediction with the link below. - Step 6
Deploy to LinkedIn Ads
Create a deployment target using the LinkedIn Ads connection you created above. Or, get started by simply deploying to CSV.
Deploy your rep assignment predictions to . . .
Aurora (MySQL)
AWS Aurora Postgres
Azure SQL
BigQuery
Facebook Custom Audiences
GCS
Google Ads
Google Cloud SQL (MySQL)
Google Cloud SQL (Postgres)
Google Cloud SQL (SQL Server)
HubSpot
Iterable
Klaviyo
LinkedIn Ads
MySQL
Pinterest Ads
Poplar
Postgres
RDS (MySQL)
RDS (Postgres)
RDS (SQL Server)
Recharge
Redshift
Redshift Serverless
S3
Salesforce
Salesforce Marketing Cloud
Segment
SFTP
Shopify
Snowflake
SQL Server
Stripe
The Trade Desk
TikTok
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