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Personalization

Rep assignment

Assign each lead or customer to the rep that will handle them best — using Iterable

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Iterable logoIf you're using Iterable to manage your marketing campaigns and customer interactions, integrating Faraday's Rep assignment predictions could be a smart move. It helps to match each of your leads or customers with the rep best suited to engage them, potentially boosting your team's effectiveness without any extra hassle. By leveraging this feature, you may find it easier to foster stronger relationships with your customers, making your outreach efforts more efficient and personalized. It's just one more way to streamline your workflow and possibly see better results from your campaigns.
  1. Step 1

    Connect your data sources

    Use the link below to connect Iterable to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. These links will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your rep assignment pipeline and deploy to Iterable

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to Iterable

    Create a deployment target using the Iterable connection you created above. Or, get started by simply deploying to CSV.