How to create a Faraday account: A step-by-step guideThis guide walks you through the simple steps to sign up for Faraday, add your data, explore AI-driven insights, and integrate predictive models into your workflow.Nate Novotny & Ben Roseon Mar 13, 2025
Direct mail lead suppression for financial services clientsFaraday’s predictive lead suppression leverages AI to remove low-intent leads from direct mail campaigns, helping financial services companies quickly maximize marketing efficiency and ROI by only targeting high-value prospects.Faradayon Mar 13, 2025
How Faraday ensures secure and responsible customer data handlingSafe and responsible handling of data is a primary priority at Faraday, but what does that really mean? In this blog, we'll unpack some of the ways we ensure your data remains secure, private, and ethically managed throughout our platform.Andy Rossmeissl & Ben Roseon Mar 13, 2025
AI to empower human intelligence, not just emulate itWhat makes a machine intelligent, and how can we harness its capabilities to improve our lives? This essay explores various approaches to that question, from Descartes to Turing.Ben Roseon Mar 13, 2025
AI-Powered insights for SaaS companies, the fast wayAI is revolutionizing how SaaS companies can leverage predictive insights, and at Faraday, we’re making it easier than ever to integrate powerful, ethical AI-driven capabilities without the hefty overhead.Ben Rose & David Smallon Mar 11, 2025
Leveraging the power of the Faraday Identity Graph through Data AppendsFaraday’s data appends enrich your existing customer data with third-party attributes, helping you fill gaps, refine targeting, and make smarter decisions.Andy Rossmeissl & Ben Roseon Mar 6, 2025
How Faraday validates our predictive modelsFaraday uses cross-validation to evaluate model performance, ensuring accuracy and value by training on multiple data subsets and validating on others. This allows us to make informed decisions and deliver reliable ROI for our clients.Thibault Dody & Dr. Mike Mustyon Mar 5, 2025
Creating better predictive models with the Faraday Identity GraphThe Faraday Identity Graph (FIG) allows users to create more accurate, stable, and predictive AI models within our platform with deeper insights into customer behavior and preferences.Andy Rossmeissl & Ben Roseon Mar 4, 2025
Faraday agents: Why we changed the way we're talking about our core productsAI agents, like the ones Faraday produces, are transforming marketing by automating predictions, optimizing outreach, and continuously learning from customer data to improve engagement and ROI.Andy Rossmeissl & Ben Roseon Mar 3, 2025
Unlocking the power of the Faraday Identity Graph (FIG)The Faraday Identity Graph (FIG) is a massive, meticulously curated dataset of 1,500 attributes covering virtually all U.S. adults, enabling businesses to enhance their models, streamline data sourcing, and make smarter decisions with ease.Ben Rose & Robin Spenceron Feb 28, 2025