3 common-sense rules for ethical data use
With brand trust at an all-time low, it’s a good time to ask: is your organization doing the right thing with consumer data?
· Andy RossmeisslWith brand trust at an all-time low, it’s a good time to ask: is your organization doing the right thing with consumer data?
· Andy RossmeisslPredictive audiences leads to 48% lower cost-per-impression for this insurtech company
· FaradayUsing Faraday’s high-LTV personas on Facebook, this brand saw a 43% higher conversion rate on holiday campaigns
· FaradayNew York HVAC installers, distributors, and manufacturers reached over 1 million new households via direct mail to promote the adoption of clean energy heat pumps.
· FaradayAfter using Faraday, Ogee saw a 33.5% lift in ROAS on Facebook
· FaradayHappy Money is a fintech company on a mission to turn borrowers into savers, specializing in helping people pay off their credit card debt and save up for the future.
· Alexis Hughes