3 common-sense rules for ethical data use
With brand trust at an all-time low, it’s a good time to ask: is your organization doing the right thing with consumer data?
· Andy RossmeisslAll blog posts
How an insurtech company engaged more qualified leads with consumer predictions
Predictive audiences leads to 48% lower cost-per-impression for this insurtech company
· Faraday
How a luxury lingerie brand drove personalization and high-LTV audience seeding with predictions
Using Faraday’s high-LTV personas on Facebook, this brand saw a 43% higher conversion rate on holiday campaigns
· Faraday
How NYSDERA drove energy efficiency iniatives using predictive audiences
New York HVAC installers, distributors, and manufacturers reached over 1 million new households via direct mail to promote the adoption of clean energy heat pumps.
· Faraday
How Ogee used LTV predictions and predictive acquisition audiences during growth
After using Faraday, Ogee saw a 33.5% lift in ROAS on Facebook
· Faraday
How Happy Money optimizes omnichannel marketing with data-driven audiences
Happy Money is a fintech company on a mission to turn borrowers into savers, specializing in helping people pay off their credit card debt and save up for the future.
· Alexis Hughes