Finding the sweet spot in direct mail: Cost-effective targeting with AI optimized EDDMFaraday’s AI-optimized EDDM strikes the perfect balance between high-cost, well-targeted direct mail campaigns and low-cost, low precision EDDM by identifying the most profitable carrier routes, maximizing impact while minimizing waste.Ben Roseon Apr 4, 2025
Navigating new commission structures in real estate: How lead scoring can help agents adaptFaraday’s predictive lead scoring helps real estate agents adapt to new commission structures by identifying high-value prospects, streamlining their pipeline, and maximizing conversions in an increasingly competitive market.David Small & Ben Roseon Apr 1, 2025
Are you ready for your pre-purchase AI agent validation?Validate Faraday’s predictive accuracy risk-free with a holdout test—just upload your data, and we’ll prove our models work before you commit.Nate Novotny & Ben Roseon Mar 28, 2025
Noticed a change in your score reporting? Here’s how score aggregation is improving your resultsScore aggregation improves prediction accuracy and stability by averaging scores from similar groups rather than estimating individual scores from aggregated traits.Thibault Dody & Dr. Mike Mustyon Mar 26, 2025
Preparing your data for seamless ingestion - a technical guideTo get started with Faraday, proper data ingestion is essential. This article offers a technical overview of the processes and best practices for preparing and ingesting your data into Faraday's system, ensuring fast and accurate predictions.Chris Thomas & Ben Roseon Mar 21, 2025
Preparing your data for seamless ingestion - a marketer's overviewTo deploy predictive models effectively with Faraday, clients need to start with clean, well-structured data that aligns with their business objectives, ensuring smooth ingestion and accurate predictions. This blog serves as a high-level introduction to this process.Chris Thomas & Ben Roseon Mar 21, 2025
The unexpected data that powers smarter predictionsFaraday's Identity Graph (FIG) includes unexpected customer traits—like "roof type" or "interest in boating"—and detects patterns amongst them that humans might miss, helping businesses make smarter, data-driven decisions.Ben Roseon Mar 20, 2025
Faraday’s CSV download feature for Personas unlocks new possibilities for agencies like EmpowerFi™Faraday’s new CSV download feature makes it easier for customers to use Persona data outside of our platform—saving time, enhancing analysis, and making insights more accessible for non-technical marketers.David Small & Ben Roseon Mar 20, 2025
How forward-deployed data science drives real business outcomes for Faraday’s clientsForward-deployed data science at Faraday embeds expert support directly into client operations, ensuring predictions are actionable, continuously optimized, and drive measurable business growth.Ben Rose & Robin Spenceron Mar 14, 2025
How to create a Faraday account: A step-by-step guideThis guide walks you through the simple steps to sign up for Faraday, add your data, explore AI-driven insights, and integrate predictive models into your workflow.Nate Novotny & Ben Roseon Mar 13, 2025