Unleashing the power of machine learning with actionable probability predictionsJoin Directors of Accounts Alex Noyes and Nick Haggerty, as well as Director of Marketing, Perry McDermott and Senior Data Scientist, Thibault Dody as they discuss real applications for probability scores.Faraday on Sep 7, 2023
First party vs third party data: What's the difference?An effective marketing strategy is data-driven, and to create one, you need a strong mix of first and third party data. Learn the difference between first and third party data in marketing, and how smart brands are using first party data enrichment to drive growth.Pat Doherty on Aug 31, 2023
Building predictive features that add meaningful value for customersJoin Faraday's David Small and AccuLynx's Mark Rattin for an insightful joint webinar that explores how you can harness Faraday's API for business growth.Faraday on Aug 28, 2023
The safest cloud for AIThere's a lot to consider when building your infrastructure for the next few years, with AI at the forefront. Listen to Faraday CTO Seamus Abshere speak at Google Cloud NEXT to discuss generative AI and the safest place to build AI.Faraday on Aug 25, 2023
How to target direct mail campaigns using FaradayHow to use each feature in Faraday to create predictions that enable you to accurately target direct mail campaigns through propensity predictions.Pat Doherty on Aug 25, 2023
An Einstein lead scoring alternative for B2C companies on SalesforceSalesforce’s Einstein lead scoring addon is more attractive on paper than in practice. Learn how an alternative enables you to incorporate more than just lead data, while also scoring net new leads.Pat Doherty on Aug 24, 2023
Predictive personalization: Using machine learning to personalize customer experiencesExplore the benefits of predictive personalization & the impact it can have on your marketing strategy through rich, effective customer insights.Pat Doherty on Aug 17, 2023
How to set up holdout tests to evaluate prediction accuracyThree holdout testing methods you can use to evaluate the accuracy of a model’s predictions.Andy Rossmeissl on Aug 15, 2023
Churn prevention: How to reduce customer churn using machine learningLearn the benefits of focusing on churn prevention, churn prevention strategies, and the importance of predicting churn.Pat Doherty on Aug 4, 2023
Direct mail marketing tactics you need to know aboutJoin Faraday's Directors of Accounts Alex Noyes and Nick Haggerty, as well as Director of Marketing Perry McDermott, where they discuss modern direct mail targeting and personalization tactics you can use to get better results from your campaigns.Faraday on Aug 3, 2023