Reducing audience overlap with custom audiencesLearn how custom third-party audiences help reduce audience overlap across Facebook Ads campaigns.Faraday on Apr 6, 2021
How to reach at-home consumers in a homebody economyPeople are spending more time than ever at home so brands are adapting to reach them there. Here's data-driven guidance for the homebody economy.Faraday on Mar 16, 2021
How Ritual leverages customer insights and geo-bid modifiers for growthIt pays to get into the nuts and bolts of consumer prediction. From custom personas to geo-bid modifiers, Ritual is taking advantage of AI to drive growth.Faraday on Feb 9, 2021
Mitigating implicit bias in machine learningHow to reduce the effects of implicit bias in machine learning, from data sourcing to model predictions.Faraday on Dec 8, 2020
How Homie is using location and market intelligence solutions to expand and lower costsHow Homie uses Faraday to guide its market expansion strategy and reach likely customers, directly and cost-effectively.Robbie Adler on Nov 12, 2020
How DiversyFund uses data science to democratize real estate investmentHow DiversyFund uses AI to better understand their customers and deliver personalized investment content.Faraday on Nov 3, 2020
Creative ways to optimize your ad spend with machine learningHow consumer marketers are using machine learning to optimize customer acquisition and advertising efforts.Faraday on Jun 2, 2020
Using third-party data in marketing responsibly Using third-party data responsibly benefits brands and consumers alike. Learn how brand marketers are doing it right.Faraday on Jun 2, 2020
What is customer lifecycle optimization and how does it work?Customer lifecycle optimization is the practice of leveraging data to maximize revenue-generating customer behaviors throughout the lifecycle. Learn how it works.Faraday on Aug 23, 2018
How to do histograms in PostgreSQLLearn how to create in-table histograms with PostgreSQL.Faraday on Oct 6, 2017