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Introducing a new partnership between Faraday and Simpli.fi
Faraday's identity graph and customer behavior predictions come together with Simpli.fi's media buying program to create lookalike audiences that enable marketers to target likely buyers with relevant engagement at scale.
Faraday
on Jul 17, 2024
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AI hype vs reality: AI in the real world
This post explores the current state of AI, contrasting the widespread hype with real-world applications that deliver tangible business value. It highlights the overpromising nature of generative AI and emphasizes the immediate benefits of predictive AI, urging companies to adopt a targeted and responsible approach to AI implementation.
Faraday
on Jun 24, 2024
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Press release: Faraday launches Recommendations product into beta
Faraday has announced the beta release of its new Recommendations product, which predicts the most likely action each customer will take, joining their existing Outcomes and Personas predictions. This new feature aims to enhance personalization in customer interactions and has already demonstrated success in improving conversion rates for early adopters.
Faraday
on Jun 11, 2024
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How to use AI to deliver a better quality pipeline
Businesses can enhance their sales pipelines by using AI and predictive lead scoring to improve lead generation, prioritize high-value leads, and optimize customer interactions. AI-driven tools can help forecast sales, route leads, and create predictive customer experiences.
Faraday
on Jun 10, 2024
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Why you need predictive lead scoring today
Predictive lead scoring uses machine learning to analyze large datasets and prioritize leads most likely to convert, enhancing efficiency and effectiveness for marketing and sales teams. By leveraging AI, businesses can improve conversion rates, shorten sales cycles, and ensure alignment between marketing and sales, provided they maintain high-quality data and regularly refine their predictive models.
Faraday
on Jun 6, 2024
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How Faraday's predictive lead scoring helps a national brand identify leads with a 4X conversion rate
A third-party analysis revealed that the conversion rate of leads in the top 10% of lead scores was 4x higher than the brand's baseline conversion rate, confirming Faraday's ability to accurately identify high-potential leads.
Faraday
on May 28, 2024
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How SalesRabbit uses Faraday to enhance their field sales app with data & AI
Launched as “DataGrid AI,” SalesRabbit’s predictive lead scoring tool guides canvassing teams to best-fit territories, helps with route planning, and leaves reps with clear guidance on which households to prioritize when in the field.
Pat Doherty
on May 17, 2024
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How to deliver the best customer experience possible with predictive AI
To deliver the best customer experience, businesses must utilize predictive AI to anticipate and meet customer needs proactively, leveraging quality, accurate data to enhance customer satisfaction and drive business performance.
Faraday
on May 16, 2024
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Predictive customer experience is the future
As customer experiences evolve to be more data-driven, companies must leverage predictive AI and customer data platforms to anticipate customer needs, enhance interactions, and improve retention, thereby reducing costs and boosting long-term value.
Faraday
on May 10, 2024
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How a leading CRM used by roofers employs Faraday to help clients close deals 10% faster
A leading CRM used by roofers powers their Lead Intelligence tool with predictive lead scores, which helps their customers see which leads are most likely to convert.
Pat Doherty
on Mar 7, 2024
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