How gorjana fuels growth with responsible data and AIAt gorjana, Elton Graham’s team used Faraday to gain customer insights, validate core customer segments, and reach more potential customers with data-driven campaigns.Faraday on Mar 16, 2023
Faraday gives clients access to Google Cloud AI using tried-and-true recipesFaraday is a proud Google Cloud partner and uses Google Cloud AI to help US brands grow revenue with cutting-edge AI and ML tools.Seamus Abshere on Mar 14, 2023
Faraday model reports: Understanding feature importance and directionalityLearn how to analyze your predictive models to deeper understand your customer base.Pat Doherty on Mar 7, 2023
How k-means clustering is used to identify customer personasLearn how machine learning is used to identify distinct clusters—or personas—in your customer data.Faraday on Mar 1, 2023
How propensity models help predict customer behaviorLearn how propensity models help predict the likelihood of individuals to exhibit a defined behavior.Faraday on Mar 1, 2023
Unlocking authentic personalization at scale with FaradayJoin Faraday Strategic Account Managers Alexandra Noyes and Nick Haggerty as they dig into how clients are leveraging Faraday's bespoke, AI-generated personas.Faraday on Jan 23, 2023
How Sealed scaled lead scoring and personalization with FaradayUsing Faraday’s dynamic lead scores, Sealed was able to pre-qualify a new segment of leads that was previously not working, leading to a 5% increase in leads that marketing can deliver to sales.Pat Doherty on Sep 20, 2022
How a home decor brand transformed traditional retail with a data-driven digital strategyFaraday enabled this national brand to reach more buyers by combining consumer predictions with Facebook's lookalike audience tool.Faraday on Aug 30, 2022
How this building materials manufacturer expanded its reach with custom Facebook audiencesSee how this building materials company used Faraday to target promising new audiences on Facebook that they hadn't been able to reach before.Faraday on Aug 30, 2022
How Canopy scales acquisition and mitigates seasonal downturnLearn how Canopy improved Facebook prospecting after iOS 14, plus overcome seasonal slow periods in sales, with Faraday's predictive capabilities.Faraday on Aug 22, 2022