How this financial services provider optimized their direct mail outreach in just one monthIn their first month with Faraday, this financial services provider used lead suppression to cut 80,000 low-value mailers and save nearly $40,000.Ben Roseon Feb 21, 2025
Leveling up your Klaviyo lists with Faraday personasEnhance your Klaviyo lists with Faraday’s third-party data and personas to unlock deeper insights, smarter segmentation, and higher conversion rates—solving the cold start problem and optimizing your email marketing from day one.David Small & Ben Roseon Feb 20, 2025
Predictive modeling generates tangible value, and we can prove itFaraday uses holdout testing to validate predictive models before you commit, ensuring they deliver real, measurable results.Robin Spencer & Ben Roseon Feb 14, 2025
The modern marketer’s guide to personalization at scaleConsumers are demanding personalized content at an increasing rate, but personalization at scale has traditionally been out of reach for many brands. Using a customer insights platform makes true personalization at scale more accessible than ever.Pat Dohertyon Feb 14, 2025
So what is a Ping Post anyway?Ping posts are a real time lead distribution method where basic lead details are sent to potential buyers, who then decide whether to bid before receiving the full lead information.Ben Roseon Feb 14, 2025
How k-means clustering is used to identify customer personasLearn how machine learning is used to identify distinct clusters—or personas—in your customer data.Faradayon Feb 10, 2025
How this debt consolidation company optimized direct mail with lead suppression to save over $100K each monthThrough predictive lead suppression, this company was able to cut at least 600,000 pieces of least-likely-to-convert direct mail each month.Ben Rose & Andrew Beckeron Feb 7, 2025
How Faraday simplifies sentiment analysis and generates personalized content using BigQueryJoin Faraday’s CTO Seamus Abshere as he shares how we’re using Google Cloud’s BigQuery to transform our workflows with the new Large Language Model (LLM) capabilities.Faradayon Feb 6, 2025
Unlocking authentic personalization at scale with FaradayJoin Faraday Strategic Account Managers Alexandra Noyes and Nick Haggerty as they dig into how clients are leveraging Faraday's bespoke, AI-generated personas.Faradayon Feb 5, 2025
First party vs third party data: What's the difference?An effective marketing strategy is data-driven, and to create one, you need a strong mix of first and third party data. Learn the difference between first and third party data in marketing, and how smart brands are using first party data enrichment to drive growth.Pat Dohertyon Jan 31, 2025