Noticed a change in your score reporting? Here’s how score aggregation is improving your resultsScore aggregation improves prediction accuracy and stability by averaging scores from similar groups rather than estimating individual scores from aggregated traits.Thibault Dody & Dr. Mike Mustyon Mar 26, 2025
Preparing your data for seamless ingestion - a technical guideTo get started with Faraday, proper data ingestion is essential. This article offers a technical overview of the processes and best practices for preparing and ingesting your data into Faraday's system, ensuring fast and accurate predictions.Chris Thomas & Ben Roseon Mar 21, 2025
Preparing your data for seamless ingestion - a marketer's overviewTo deploy predictive models effectively with Faraday, clients need to start with clean, well-structured data that aligns with their business objectives, ensuring smooth ingestion and accurate predictions. This blog serves as a high-level introduction to this process.Chris Thomas & Ben Roseon Mar 21, 2025
The unexpected data that powers smarter predictionsFaraday's Identity Graph (FIG) includes unexpected customer traits—like "roof type" or "interest in boating"—and detects patterns amongst them that humans might miss, helping businesses make smarter, data-driven decisions.Ben Roseon Mar 20, 2025
Faraday’s CSV download feature for Personas unlocks new possibilities for agencies like EmpowerFi™Faraday’s new CSV download feature makes it easier for customers to use Persona data outside of our platform—saving time, enhancing analysis, and making insights more accessible for non-technical marketers.David Small & Ben Roseon Mar 20, 2025
How forward-deployed data science drives real business outcomes for Faraday’s clientsForward-deployed data science at Faraday embeds expert support directly into client operations, ensuring predictions are actionable, continuously optimized, and drive measurable business growth.Ben Rose & Robin Spenceron Mar 14, 2025
How to create a Faraday account: A step-by-step guideThis guide walks you through the simple steps to sign up for Faraday, add your data, explore AI-driven insights, and integrate predictive models into your workflow.Nate Novotny & Ben Roseon Mar 13, 2025
Direct mail lead suppression for financial services clientsFaraday’s predictive lead suppression leverages AI to remove low-intent leads from direct mail campaigns, helping financial services companies quickly maximize marketing efficiency and ROI by only targeting high-value prospects.Faradayon Mar 13, 2025
How Faraday ensures secure and responsible customer data handlingSafe and responsible handling of data is a primary priority at Faraday, but what does that really mean? In this blog, we'll unpack some of the ways we ensure your data remains secure, private, and ethically managed throughout our platform.Andy Rossmeissl & Ben Roseon Mar 13, 2025
AI to empower human intelligence, not just emulate itWhat makes a machine intelligent, and how can we harness its capabilities to improve our lives? This essay explores various approaches to that question, from Descartes to Turing.Ben Roseon Mar 13, 2025