All posts

Page 3 of 21

The complete guide to customer context for debt, mortgage, and lending brands
Learn how debt settlement, mortgage, and lending brands use Faraday to cut acquisition costs, prioritize leads before agents call them, and match the right offer to the right household — and how one debt consolidation firm saved $100K+/month by suppressing just the bottom 10% of their mailing list.
Robin Spencer &
Ben Rose
on Jun 16, 2026
Read post
The complete guide to embedding predictive AI in your platform
Learn how vertical SaaS platforms and agentic AI companies use Faraday to embed predictive intelligence into their products — skipping years of data licensing and engineering work — and how Hazel went from a six-figure broker contract to a working prototype in a single day.
Robin Spencer &
Ben Rose
on Jun 15, 2026
Read post
The complete guide to customer context for marketing agencies
Learn how marketing agencies use Faraday to deliver proprietary predictive insights their competitors can't match — and how one agency drove a 17% lift in repeat purchases by discovering their client's audience was nothing like they assumed.
Robin Spencer &
Ben Rose
on Jun 14, 2026
Read post
Don't trust lead scoring? Here's how we changed American Standard's mind, and how you can get the same results
Faraday and outboundIQ helped American Standard shift lead scoring from a simple top-of-funnel blocker to a full-funnel routing optimizer, boosting contact rates from 5.56% to 20% and driving 3x higher conversion for high-score leads.
Robin Spencer
on Jun 13, 2026
Read post
How Advia Credit Union used Faraday’s data and AI to generate $2.7M in new auto loans in 90 days
Learn how Advia Credit Union used Faraday’s consumer data to get the context they needed on their member base, which allowed them to navigate fair lending compliance and generate $2.7M in new auto loans in 90 days.
Robin Spencer &
Ben Rose
on Jun 12, 2026
Read post
How Boll & Branch achieved a 30% conversion lift with customer context
Learn how Boll & Branch used the Faraday Identity Graph to move beyond generic demographic segments, build data-driven personas that revealed a surprising high-value customer, and generate a 30% lift in email conversion rates.
Robin Spencer &
Ben Rose
on Jun 11, 2026
Read post
How a leading subscription box brand boosted revenue and reduced churn with customer context
Learn how a leading subscription box company replaced rigid manual product rules with a two-sided recommendation engine built on Faraday's customer context — boosting revenue per customer, reducing churn, and generating 5x monthly ROI.
Robin Spencer &
Ben Rose
on Jun 10, 2026
Read post
How an established marketing platform delivered AI-powered audiences across 1,000+ accounts
Learn how a leading auto dealer marketing platform closed the consumer context gap in its AI product — embedding Faraday to power individualized predictions for every account it serves, without building a data science team.
Robin Spencer &
Ben Rose
on Jun 9, 2026
Read post
How a real-time automotive sales platform embedded consumer intelligence — without building data infrastructure
Learn how a real-time automotive sales intelligence platform embedded Faraday's consumer data into its AI co-pilot — giving automotive BDC reps a real-time psychological profile and call script for every incoming lead, without building data infrastructure from scratch.
Robin Spencer &
Ben Rose
on Jun 8, 2026
Read post
Found a wrong record in your data? Here's what it actually means
When you spot a bad record in a 150,000-person file, your instinct is to question the whole dataset. The math says otherwise. Here's how to actually evaluate data quality.
Robin Spencer &
Andrew Becker
on Jun 2, 2026
Read post