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Using propensity modeling, Momentum Solar cut outbound calls by 33% and hit the same appointment goal. This is a complete guide to how propensity models work and how consumer brands use them across the full customer lifecycle.

Robin Spencer & 

Ben Rose

on Jun 25, 2026

A complete guide to AI customer personas — what they are, how Faraday builds them using k-means clustering and the Faraday Identity Graph, and how consumer brands use them to personalize at scale, uncover high-value segments, and drive measurable results.

Robin Spencer & 

Ben Rose

on Jun 24, 2026

Using churn prediction, a leading subscription box brand achieved a 5% lift in revenue per customer, a 3% reduction in churn, and 5x monthly ROI — by replacing manual rules with machine learning. This is a complete guide to how consumer brands predict and prevent churn using AI and consumer data.

Robin Spencer

on Jun 23, 2026

With Faraday, you can enrich your existing records with 1,400+ consumer data points from the Faraday Identity Graph — seamlessly, into your existing tech stack. Upload a CSV or connect via API and get enriched records back immediately. No contracts, no sales calls, pay only for matches.

Robin Spencer & 

Ben Rose

on Jun 22, 2026

Using predictive context, American Standard quadrupled their contact rate and achieved a 3x conversion lift for high-score leads. This is a complete guide to how home services brands use Faraday to stop wasting spend on bad leads, qualify appointments, and route their contact centers smarter.

Robin Spencer & 

Ben Rose

on Jun 20, 2026

Learn how retail and e-commerce brands use Faraday to enrich thin CRM data, acquire higher-value customers, personalize across every channel, and predict who will buy, churn, or grow in value — and how Boll & Branch used this approach to achieve a 30% lift in conversion rates.

Robin Spencer & 

Ben Rose

on Jun 19, 2026

Learn how insurance brands use Faraday to cut acquisition costs, score leads before agents pick up the phone, and navigate ad platform compliance — and how Ethos used persona-driven targeting to achieve 50% higher ROAS on Facebook.

Robin Spencer & 

Ben Rose

on Jun 18, 2026

Using Faraday’s consumer context, Community First Credit Union acquired new members with 61% higher account balances and 24% higher net interest revenue. This is a complete guide to how banks and credit unions use Faraday to grow wallet share, time outreach better, and build targeting models their compliance teams can stand behind.

Robin Spencer & 

Ben Rose

on Jun 17, 2026

Learn how debt settlement, mortgage, and lending brands use Faraday to cut acquisition costs, prioritize leads before agents call them, and match the right offer to the right household — and how one debt consolidation firm saved $100K+/month by suppressing just the bottom 10% of their mailing list.

Robin Spencer & 

Ben Rose

on Jun 16, 2026

Learn how vertical SaaS platforms and agentic AI companies use Faraday to embed predictive intelligence into their products — skipping years of data licensing and engineering work — and how Hazel went from a six-figure broker contract to a working prototype in a single day.

Robin Spencer & 

Ben Rose

on Jun 15, 2026