Is Saturation Mailing the missing piece in your direct mail strategy?Saturation Mailing offers a smart middle ground between broad EDDM and fully targeted mail—giving you postage discounts, flexible suppression, and better ROI when paired with Faraday’s predictive data.Andy Rossmeissl & Ben Roseon May 15, 2025
ActiveProspect + Faraday: Smarter lead acquisition starts here Faraday and ActiveProspect combine predictive scoring with real-time decisioning, giving marketers the power to qualify and act on leads instantly—cutting waste and boosting ROI.ActiveProspect & Faradayon May 15, 2025
When to update your personas - and why you probably shouldn’tA solid persona set should be built to last—because stability, not constant revision, is what makes it most valuable for long-term strategy.Andy Rossmeissl & Ben Roseon May 7, 2025
How Bee’s Wrap landed a nationwide retail deal with help from Faraday personasBee’s Wrap used Faraday Personas to turn their DTC data into a compelling retail pitch—landing a nationwide deal with over 550 Target stores.David Small & Ben Roseon May 5, 2025
This direct mail provider built a new predictive audience feature with ease using Faraday’s powerful APIA leading direct mail platform rapidly built and launched a powerful new predictive audience feature—fully embedded in their SaaS product—by building on Faraday’s developer-friendly API and proven AI agents.Darren Sawyers & Ben Roseon May 2, 2025
Integrating Faraday and LeadConduit - a technical guideIntegrate Faraday’s real-time predictive lead scoring into your LeadConduit flow in under 15 minutes—so you can filter, route, and enrich leads based on high-propensity signals before they hit your CRM.Chris Thomas & Ben Roseon Apr 30, 2025
The AI black box is a liability. Here’s how we make predictions transparentAI shouldn't be a black box—Faraday makes every prediction transparent, explainable, and trustworthy, giving teams full visibility into how and why decisions are made.Nate Novotny & Ben Roseon Apr 28, 2025
Faraday isn’t just a powerful predictive hammer - it’s the whole data science toolboxFaraday is more than just AI agents or unified data—it’s a flexible platform built to meet brands exactly where they are, no matter their goals or level of sophistication.Robin Spencer & Ben Roseon Apr 25, 2025
Behind the price tag: What you’re actually paying for with FaradayFaraday’s pricing reflects not just software, but a full strategy, expert support, and proven ROI—designed to drive real business outcomes from day one.Robin Spencer & Ben Roseon Apr 25, 2025
This financial services brand’s ROI assessment empowered a whole new strategyA routine ROI check uncovered a surprising insight that helped a financial services client shift strategy, boost revenue, and realign with their core mission.Chris Waite & Ben Roseon Apr 21, 2025