The new frontier of personalization: Why reinforcement learning needs better dataReinforcement learning promises real-time personalization, but it needs rich context to work—and Faraday provides the verified identity, consumer datapoints, and predictive insights that make it effective from day one.Ben Roseon Sep 5, 2025
Leads dying on the call center floor? Here’s why you need lead scoringPredictive lead scoring transforms call centers from cost sinks into growth engines by ensuring reps focus on the prospects most likely to convert.Robin Spencer & Ben Roseon Sep 5, 2025
The three types of data that power smarter growthFaraday helps brands grow smarter by enriching their data with verified identity completion, essential consumer datapoints, and custom predictive datapoints—delivered directly into their tools for more accurate, actionable, and efficient decision-making.Faradayon Aug 29, 2025
How a leading DTC home services brand cut $100K+/month in wasted leads and qualified appointments with Credit Score ProxyOne of the most trusted names in DTC home services transformed their acquisition strategy using Credit Score Proxy to qualify prospects’ financial readiness at the appointment stage and saving over 100K/month.Ben Roseon Aug 28, 2025
Smarter dials: How lead scoring transforms your outbound strategyJoin Faraday’s Dave Small and CallTools COO Chaz Tedesco as they explore how predictive lead scoring and enrichment can help you prioritize the right prospects, improve conversion rates, and make every dial count.Faradayon Aug 12, 2025
The Faraday Identity Graph just got even smarterThe latest Faraday Identity Graph update delivers sharper demographic insights, expanded coverage of young adults, improved real-time identity resolution, and multi-contact matching.Faradayon Jul 15, 2025
Match Boost improves enrichment coverage on sparse dataFaraday’s new Match Boost feature improves identity match rates—especially for sparse or single-identifier records—by tapping into additional data sources, enabling better predictions and broader omnichannel engagement.Faradayon Jul 1, 2025
Save $100K/month with smarter targeting - how Faraday’s predictive AI datapoints are reshaping debt settlementFaraday uses predictive AI and enriched consumer data to help debt settlement companies cut acquisition costs, prioritize high-intent leads, and drive smarter, more profitable outreach.Ben Rose & Nate Novotnyon Jul 1, 2025
So how many persona sets do you need anyway?Nearly every brand needs just one carefully built persona set—use secondary analysis, not additional sets, when you want more detail.Andy Rossmeissl & Ben Roseon Jun 27, 2025
Faraday’s interns built an even smarter Persona pipeline, here's how it worksFaraday’s interns built an automated pipeline that analyzes Persona datapoints and generates ready-to-use marketing reports—turning complex data into clear messaging, product recommendations, and strategic insights.Zach Fu & Ben Roseon Jun 26, 2025