Just the essentials: get the datapoints home services brands need to make better decisionsFaraday’s essential home-services data package gives brands 20 curated datapoints—like household income, property type, and credit score proxy—to qualify leads, cut waste, and boost installs.Ben Roseon Sep 12, 2025
Home services call centers are burning money without lead scoringFaraday helps home services brands cut wasted spend by rejecting junk leads, qualifying appointments with financial signals, and prioritizing call center queues using predictive data.Ben Roseon Sep 11, 2025
Prioritize your most profitable prospects with predictive datapoints like Credit Score ProxyCredit Score Proxy helps brands prioritize high-value prospects by ranking U.S. households into predictive tiers of marketing value—without using sensitive credit data.Ben Roseon Sep 11, 2025
The new frontier of personalization: Why reinforcement learning needs better dataReinforcement learning promises real-time personalization, but it needs rich context to work—and Faraday provides the verified identity, consumer datapoints, and predictive insights that make it effective from day one.Ben Roseon Sep 5, 2025
Leads dying on the call center floor? Here’s why you need lead scoringPredictive lead scoring transforms call centers from cost sinks into growth engines by ensuring reps focus on the prospects most likely to convert.Robin Spencer & Ben Roseon Sep 5, 2025
The three types of data that power smarter growthFaraday helps brands grow smarter by enriching their data with verified identity completion, essential consumer datapoints, and custom predictive datapoints—delivered directly into their tools for more accurate, actionable, and efficient decision-making.Faradayon Aug 29, 2025
How a leading DTC home services brand cut $100K+/month in wasted leads and qualified appointments with Credit Score ProxyOne of the most trusted names in DTC home services transformed their acquisition strategy using Credit Score Proxy to qualify prospects’ financial readiness at the appointment stage and saving over 100K/month.Ben Roseon Aug 28, 2025
Smarter dials: How lead scoring transforms your outbound strategyJoin Faraday’s Dave Small and CallTools COO Chaz Tedesco as they explore how predictive lead scoring and enrichment can help you prioritize the right prospects, improve conversion rates, and make every dial count.Faradayon Aug 12, 2025
The Faraday Identity Graph just got even smarterThe latest Faraday Identity Graph update delivers sharper demographic insights, expanded coverage of young adults, improved real-time identity resolution, and multi-contact matching.Faradayon Jul 15, 2025
Match Boost improves enrichment coverage on sparse dataFaraday’s new Match Boost feature improves identity match rates—especially for sparse or single-identifier records—by tapping into additional data sources, enabling better predictions and broader omnichannel engagement.Faradayon Jul 1, 2025