Geonormalization in FaradayAt Faraday, we automatically detect and correct for geographic bias in our training data through a process we call “geonormalization”.Brendan Whitney on Sep 8, 2024
How Faraday uses dynamic predictions to choose the best model for youPredictive patterns change over time. Faraday uses dynamic predictions to choose the best model for you based on subject tenure.Pat Doherty on Sep 5, 2024
How Faraday unifies your data with the Faraday Identity Graph for advanced identity resolutionFaraday unifies your data with rich third-party data and applies advanced identity resolution techniques to reveal panoramic views of your customers and leads.Pat Doherty on Sep 5, 2024
Transparent predictive model reporting with FaradayFrom at-a-glance performance reporting to feature importances with directionality to in-depth technical reporting, Faraday helps you understand the models we build.Pat Doherty on Sep 5, 2024
How Faraday creates first-party features from your dataFaraday automatically engineers machine learning features based on your first-party data to be used as predictors.Pat Doherty on Sep 1, 2024
What's new: dependency visualization and sortable list columnsExplore the latest Faraday updates with a visualization of how resources interact with each other, and new sortable list columns.Pat Doherty on Jul 31, 2024
What's new: archiving resources & a new look for deploymentsExplore the latest Faraday updates with the ability to archive resources and a new look for pipeline deployments.Pat Doherty on Jul 23, 2024
Introducing a new partnership between Faraday and Simpli.fiFaraday's identity graph and customer behavior predictions come together with Simpli.fi's media buying program to create lookalike audiences that enable marketers to target likely buyers with relevant engagement at scale.Faraday on Jul 17, 2024
AI hype vs reality: AI in the real worldThis post explores the current state of AI, contrasting the widespread hype with real-world applications that deliver tangible business value. It highlights the overpromising nature of generative AI and emphasizes the immediate benefits of predictive AI, urging companies to adopt a targeted and responsible approach to AI implementation.Faraday on Jun 24, 2024
Press release: Faraday launches Recommendations product into betaFaraday has announced the beta release of its new Recommendations product, which predicts the most likely action each customer will take, joining their existing Outcomes and Personas predictions. This new feature aims to enhance personalization in customer interactions and has already demonstrated success in improving conversion rates for early adopters.Faraday on Jun 11, 2024