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The Faraday Identity Graph (FIG) contains 1,400+ verified data points covering 240 million U.S. adults and their household — including full historical timelines most consumer datasets don't offer. Here's what's in it, how it's built, and what it unlocks.

Robin Spencer & 

Andy Rossmeissl

on Jun 29, 2026

A complete guide to the three types of consumer data that power smarter marketing decisions — identity completion, consumer profile enrichment, and custom predictive data — and how they work together to close the context gap.

Robin Spencer & 

Ben Rose

on Jun 28, 2026

Using AI personalization, John Hardy drove +17% YoY demand and a 20-point conversion lift by personalizing offers based on who customers actually are — not just what they bought. This is a practical guide to the personalization tactics that move the needle, grounded in real consumer context.

Robin Spencer & 

Ben Rose

on Jun 27, 2026

Using lead scoring, American Standard went from a 5.56% contact rate to 20% — and high-score leads converted at 3x the rate of others. This is a practical guide to how predictive lead scoring works and how B2C teams use it to optimize their entire sales motion.

Robin Spencer & 

Ben Rose

on Jun 26, 2026

Using propensity modeling, Momentum Solar cut outbound calls by 33% and hit the same appointment goal. This is a complete guide to how propensity models work and how consumer brands use them across the full customer lifecycle.

Robin Spencer & 

Ben Rose

on Jun 25, 2026

A complete guide to AI customer personas — what they are, how Faraday builds them using k-means clustering and the Faraday Identity Graph, and how consumer brands use them to personalize at scale, uncover high-value segments, and drive measurable results.

Robin Spencer & 

Ben Rose

on Jun 24, 2026

Using churn prediction, a leading subscription box brand achieved a 5% lift in revenue per customer, a 3% reduction in churn, and 5x monthly ROI — by replacing manual rules with machine learning. This is a complete guide to how consumer brands predict and prevent churn using AI and consumer data.

Robin Spencer

on Jun 23, 2026

With Faraday, you can enrich your existing records with 1,400+ consumer data points from the Faraday Identity Graph — seamlessly, into your existing tech stack. Upload a CSV or connect via API and get enriched records back immediately. No contracts, no sales calls, pay only for matches.

Robin Spencer & 

Ben Rose

on Jun 22, 2026

Using predictive context, American Standard quadrupled their contact rate and achieved a 3x conversion lift for high-score leads. This is a complete guide to how home services brands use Faraday to stop wasting spend on bad leads, qualify appointments, and route their contact centers smarter.

Robin Spencer & 

Ben Rose

on Jun 20, 2026

Learn how retail and e-commerce brands use Faraday to enrich thin CRM data, acquire higher-value customers, personalize across every channel, and predict who will buy, churn, or grow in value — and how Boll & Branch used this approach to achieve a 30% lift in conversion rates.

Robin Spencer & 

Ben Rose

on Jun 19, 2026