Facebook audience targeting strategies: 3 key takeaways
Many direct-to-consumer brands might not have brick-and-mortar locations anymore — the modern landlord is Facebook.
Welcome to the Faraday blog
Modern marketers know that guesswork doesn’t cut it anymore — data is everything. We’ll keep you up to date on all the latest data-driven trends, from the nuts and bolts of AI to cutting-edge marketing tactics.
Faraday launches premier agency partner program
Over the last year, we've worked with dozens of agencies in the U.S. to refine the program, which focuses heavily on digital ad spend optimization and cross-channel personalization.
A brand new Faraday brand
The need for consumer predictions is rapidly expanding across industries. With the close of our Series A financing, the time was ripe for a new Faraday brand.
Shoptalk Meetup for Women: Top retail trends and takeaways
With attendance from some of the country’s largest retailers, as well as marketing agencies and tech companies, the event was a great opportunity for us to dig into the challenges (and successes!) businesses are facing.
Women in the workplace: Promoting women to leadership roles is just good business
Women don’t lack ambition. What they do lack is representation in leadership roles, mentorship, and investment. (And if you’re a woman of color, these dwindle even further.) Entering a historically male workforce leaves women to their own devices when it comes to climbing the corporate ladder.
Faraday partners with Listrak to personalize customer engagement
Faraday is able to offer our mutual clients a fully integrated experience with Listrak, letting users take predictive marketing to the next level by enhancing Listrak’s Predictive Personalization solution with detailed, AI-driven personas and behavioral predictions.
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Featured
Happy Money customer spotlight: Optimizing omnichannel marketing with data-driven audiences
Happy Money is a fintech company on a mission to turn borrowers into savers, specializing in helping people pay off their credit card debt and save up for the future.
Marketing to millennial homeowners: A guide for home services providers
From getting a quote for a solar installation to matching a desired paint color, millennials value seamless communication that meets them where they already are in the digital realm.
The weighted scale: Mitigating implicit bias in data science
An algorithm contains the biases of its builder. At Faraday, we have a handful of approaches we use to minimize these effects at each level of our machine learning pipeline.
The Latest
Facebook audience targeting strategies: 3 key takeaways
Many direct-to-consumer brands might not have brick-and-mortar locations anymore — the modern landlord is Facebook.
Faraday launches premier agency partner program
Over the last year, we've worked with dozens of agencies in the U.S. to refine the program, which focuses heavily on digital ad spend optimization and cross-channel personalization.
A brand new Faraday brand
The need for consumer predictions is rapidly expanding across industries. With the close of our Series A financing, the time was ripe for a new Faraday brand.
Shoptalk Meetup for Women: Top retail trends and takeaways
With attendance from some of the country’s largest retailers, as well as marketing agencies and tech companies, the event was a great opportunity for us to dig into the challenges (and successes!) businesses are facing.
Women in the workplace: Promoting women to leadership roles is just good business
Women don’t lack ambition. What they do lack is representation in leadership roles, mentorship, and investment. (And if you’re a woman of color, these dwindle even further.) Entering a historically male workforce leaves women to their own devices when it comes to climbing the corporate ladder.
Faraday partners with Listrak to personalize customer engagement
Faraday is able to offer our mutual clients a fully integrated experience with Listrak, letting users take predictive marketing to the next level by enhancing Listrak’s Predictive Personalization solution with detailed, AI-driven personas and behavioral predictions.
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