
How to increase sales with AI: 3 strategies your team can use today
It’s easier than ever to get your sales team started with AI and driving revenue more efficiently – 9 in 10 businesses are already leveraging AI in some way today.
Read moreIt’s easier than ever to get your sales team started with AI and driving revenue more efficiently – 9 in 10 businesses are already leveraging AI in some way today.
Read moreThe end of third-party cookies may seem daunting, and the coming iOS update is a sure sign that that day is near. Luckily, there are data-driven solutions worth investigating as alternatives — and many brands are already using them.
Read moreJourney mapping helps brands understand the sequence of actions a customer is likely to take – and it has strategic implications.
Read moreSince launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
Read moreCustomers benefit from near-instantaneous response times and outreach that caters to their preferences; marketers save a ton of time and legwork with automated predictions, not to mention customer acquisition and retention efforts become far more efficient.
Read moreWith so many platforms boasting new predictive capabilities, how do you know which ones your brand should really be investing in? Let these categories be your guide as you consider how prediction can help your business work smarter this year.
Read moreInterior Define makes interior design guidance and execution readily accessible, providing more people than ever the opportunity to have professional assistance in curating their homes.
Read moreA fundamental part of location intelligence, spatial aggregation combines individuals into groups and generalizes information about them.
Read moreLegacy retailers have to adapt quickly and intelligently to the changing retail landscape, from personalizing in-store experiences to bridging the gap between their e-commerce and retail operations.
Read moreOur clients expect that their persona groups won't shift every time they convert a lead. This is why we are currently researching a new method for determining the optimal number of personas, which focuses on the stability of the persona group.
Read moreK-means clustering is an unsupervised clustering algorithm that dates back to 1957. At Faraday, we use this algorithm to target the optimal number of personas hidden within your data.
Read moreAudience overlap costs marketers valuable opportunities to reach leads. We've seen a significant reduction in overlap between Faraday's custom audiences (from our third-party consumer database) and Facebook Lookalike audiences.
Read moreHomie’s mission is to make homeownership easy, affordable, and accessible to all. To date, they estimate they’ve saved their clients over $61MM.
Read moreKnowing the expected lifetime spend of new customers fundamentally informs retention efforts.
Read moreWhat will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.
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