Modern marketers know that guesswork doesn’t cut it anymore — data is everything. We’ll keep you up to date on all the latest data-driven trends, from the nuts and bolts of AI to cutting-edge marketing tactics.
In the past, traditional lookalike audiences were the closest marketers could get to algorithmically-created lists of potential customers. Now, a more powerful cousin has come onto the scene.
Predictive marketing enables brands to anticipate their audience’s desires and hone in on their most valuable customers in order to accelerate them through the buyer’s journey and ultimately drive more predictable revenue.
With this level of granularity, you no longer have to rely on guesswork to market to your audience. Every decision can be data driven.
The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies.
The race to implement reliable, scalable AI is on, and you only get one chance to beat your competitors.
Every company, from startups to legacy brands, can draw concrete benefits from AI in marketing. The most successful brands won’t just buy it to cash in on a buzzword—they’ll fully commit.
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In the past, traditional lookalike audiences were the closest marketers could get to algorithmically-created lists of potential customers. Now, a more powerful cousin has come onto the scene.
With this level of granularity, you no longer have to rely on guesswork to market to your audience. Every decision can be data driven.
The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies.
In the past, traditional lookalike audiences were the closest marketers could get to algorithmically-created lists of potential customers. Now, a more powerful cousin has come onto the scene.
Predictive marketing enables brands to anticipate their audience’s desires and hone in on their most valuable customers in order to accelerate them through the buyer’s journey and ultimately drive more predictable revenue.
With this level of granularity, you no longer have to rely on guesswork to market to your audience. Every decision can be data driven.
The end of the cookie doesn’t have to sound the death knell for highly personalized campaigns. If anything, it’s ushering in a new era of more meaningful personalization strategies.
The race to implement reliable, scalable AI is on, and you only get one chance to beat your competitors.
Every company, from startups to legacy brands, can draw concrete benefits from AI in marketing. The most successful brands won’t just buy it to cash in on a buzzword—they’ll fully commit.