Modern marketers know that guesswork doesn’t cut it anymore — data is everything. We’ll keep you up to date on all the latest data-driven trends, from the nuts and bolts of AI to cutting-edge marketing tactics.
It’s no secret that a healthy marketing mix entails reaching audiences across multiple platforms. With people staying home because of the pandemic, marketers should be reaching consumers on the digital channels consumers are already spending more time on.
From getting a quote for a solar installation to matching a desired paint color, millennials value seamless communication that meets them where they already are in the digital realm.
Google and Microsoft both allow for flexible geographic targeting up to a point, which means we can use AI to bundle groups of individuals, find the commonalities, and make a recommendation about how much a marketer should be willing to spend to engage with them.
Over the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.
We like cohorts because they are only able to grow, retaining each individual customer that enters. The fact that someone can’t be removed from a cohort means that, when modeling, we can expect results from our historical models to be consistent.
Customer retention isn’t just about keeping customers coming back — it’s about building loyalty and encouraging enthusiasm around your products so that customers are excited to engage with your brand and share that with others.
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K-means clustering is an unsupervised clustering algorithm that dates back to 1957. At Faraday, we use this algorithm to target the optimal number of personas hidden within your data.
Audience overlap costs marketers valuable opportunities to reach leads. We've seen a significant reduction in overlap between Faraday's custom audiences (from our third-party consumer database) and Facebook Lookalike audiences.
Homie’s mission is to make homeownership easy, affordable, and accessible to all. To date, they estimate they’ve saved their clients over $61MM.
It’s no secret that a healthy marketing mix entails reaching audiences across multiple platforms. With people staying home because of the pandemic, marketers should be reaching consumers on the digital channels consumers are already spending more time on.
From getting a quote for a solar installation to matching a desired paint color, millennials value seamless communication that meets them where they already are in the digital realm.
Google and Microsoft both allow for flexible geographic targeting up to a point, which means we can use AI to bundle groups of individuals, find the commonalities, and make a recommendation about how much a marketer should be willing to spend to engage with them.
Over the last few years, self-care has evolved to be more than a fleeting trend in the health and wellness industry — it’s an entire market that spans fitness, nutrition, personal care, and beauty products. Here are steps marketers can take to reap the benefits of its popularity among consumers.
We like cohorts because they are only able to grow, retaining each individual customer that enters. The fact that someone can’t be removed from a cohort means that, when modeling, we can expect results from our historical models to be consistent.
Customer retention isn’t just about keeping customers coming back — it’s about building loyalty and encouraging enthusiasm around your products so that customers are excited to engage with your brand and share that with others.