Faraday Blog
  • Solutions
    • Customer Insight Discovery Understand your customers
    • Optimized Customer Acquisition Acquire the right customers
    • Maximized Customer Value Expand customer lifetime value
    • Personalization at Scale Personalize every experience
    • Location & Market Intelligence Uncover lucrative locations
  • Customers
    • Success stories Case studies and more
    • Direct-to-consumer Innovative, disruptive brands
    • Financial services Banks, CUs, fintech, insurance
    • Home services Energy, security, and more
    • Mobility Future mobility and automotive
  • Platform
    • Overview End-to-end AI platform
    • Reach Predictive targeting
    • Inform Real-time intelligence
    • Monitor Scheduled evaluation
    • Integrations Data in, insights out
    • Identity graph Powerful consumer data
  • Company
    • Overview Who we are
    • Resources Case studies and more
    • Partners Become a partner
    • Privacy What we believe in
    • Our focus Committed to B2C
    • Careers Join the team
    • Contact How to get in touch
  • Log in
  • Get a demo

How to increase sales with AI: 3 strategies your team can use today
5 Mar 2021 • 3 min read

How to increase sales with AI: 3 strategies your team can use today

It’s easier than ever to get your sales team started with AI and driving revenue more efficiently – 9 in 10 businesses are already leveraging AI in some way today.

Read more
The end of third-party cookies: How marketers should prepare
26 Feb 2021 • 5 min read

The end of third-party cookies: How marketers should prepare

The end of third-party cookies may seem daunting, and the coming iOS update is a sure sign that that day is near. Luckily, there are data-driven solutions worth investigating as alternatives — and many brands are already using them.

Read more
Using journey mapping to optimize customer experience
11 Feb 2021 • 4 min read

Using journey mapping to optimize customer experience

Journey mapping helps brands understand the sequence of actions a customer is likely to take – and it has strategic implications.

Read more
Ritual customer spotlight: A vitamin company you can trust
9 Feb 2021 • 2 min read

Ritual customer spotlight: A vitamin company you can trust

Since launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.

Read more
3 valuable use cases for real-time intelligence in consumer marketing
26 Jan 2021 • 3 min read

3 valuable use cases for real-time intelligence in consumer marketing

Customers benefit from near-instantaneous response times and outreach that caters to their preferences; marketers save a ton of time and legwork with automated predictions, not to mention customer acquisition and retention efforts become far more efficient.

Read more
Consumer predictions every brand should be using in 2021
22 Jan 2021 • 4 min read

Consumer predictions every brand should be using in 2021

With so many platforms boasting new predictive capabilities, how do you know which ones your brand should really be investing in? Let these categories be your guide as you consider how prediction can help your business work smarter this year.

Read more
Interior Define customer spotlight: Providing accessible, innovative interior design experiences
15 Jan 2021 • 2 min read

Interior Define customer spotlight: Providing accessible, innovative interior design experiences

Interior Define makes interior design guidance and execution readily accessible, providing more people than ever the opportunity to have professional assistance in curating their homes.

Read more
Using spatial aggregation and consumer predictions to analyze markets
12 Jan 2021 • 3 min read

Using spatial aggregation and consumer predictions to analyze markets

A fundamental part of location intelligence, spatial aggregation combines individuals into groups and generalizes information about them.

Read more
How legacy retail can compete with DTC disruptors
7 Jan 2021 • 6 min read

How legacy retail can compete with DTC disruptors

Legacy retailers have to adapt quickly and intelligently to the changing retail landscape, from personalizing in-store experiences to bridging the gap between their e-commerce and retail operations.

Read more
K-means clustering: Finding the optimal number of personas
16 Dec 2020 • 3 min read

K-means clustering: Finding the optimal number of personas

Our clients expect that their persona groups won't shift every time they convert a lead. This is why we are currently researching a new method for determining the optimal number of personas, which focuses on the stability of the persona group.

Read more
K-means clustering: Developing customer personas
8 Dec 2020 • 3 min read

K-means clustering: Developing customer personas

K-means clustering is an unsupervised clustering algorithm that dates back to 1957. At Faraday, we use this algorithm to target the optimal number of personas hidden within your data.

Read more
How to reduce audience overlap and expand your brand reach
3 Dec 2020 • 2 min read

How to reduce audience overlap and expand your brand reach

Audience overlap costs marketers valuable opportunities to reach leads. We've seen a significant reduction in overlap between Faraday's custom audiences (from our third-party consumer database) and Facebook Lookalike audiences.

Read more
Homie customer spotlight: Changing the way we buy and sell homes
12 Nov 2020 • 2 min read

Homie customer spotlight: Changing the way we buy and sell homes

Homie’s mission is to make homeownership easy, affordable, and accessible to all. To date, they estimate they’ve saved their clients over $61MM.

Read more
Using data science to predict customer value
10 Nov 2020 • 2 min read

Using data science to predict customer value

Knowing the expected lifetime spend of new customers fundamentally informs retention efforts.

Read more
Smart home subscription models depend on prediction
5 Nov 2020 • 2 min read

Smart home subscription models depend on prediction

What will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.

Read more

Faraday

Solutions
  • Customer Insights Understand your customers
  • Customer Acquisition Acquire the right customers
  • Customer Engagement Expand your customer LTV
  • Personalization at Scale Personalize every experience
  • Location Intelligence Uncover lucrative locations
Customers
  • Direct-to-consumer Brand innovators
  • Financial services Banks, CUs, fintechs
  • Home services Energy, security, & more
  • Mobility Automotive & future tech
Platform
  • Overview End-to-end AI
  • Reach Predictive targeting
  • Inform Real-time scoring
  • Monitor Customer scoring
  • Optimize Automated AI pipeline
  • Integrations & API 260+ connected services
  • Privacy policy
Company
  • Overview Who we are
  • Resources Case studies and more
  • Partners Become a partner
  • Privacy What we believe in
  • Our focus Committed to B2C
  • Careers Join the team
  • Contact How to get in touch
  • Do Not Sell My Info