Unlock insights with Customer IDentifier, now in beta
Get insights into existing and future customers, build personas powered by next-gen identity resolution, and take control of your marketing budget without compromising customer privacy.
Welcome to the Faraday blog
Modern marketers know that guesswork doesn’t cut it anymore — data is everything. We’ll keep you up to date on all the latest data-driven trends, from the nuts and bolts of AI to cutting-edge marketing tactics.
How to create a customer insight strategy
An effective customer insight strategy can take the pressure off your sales and marketing teams, improve overall customer satisfaction, drive customer retention, and increase profitability over time. There’s no question that it’s worth your team’s time to get it right.
Building trust: How brands can answer common data security questions
Transparency is an important part of your security practices—clients and collaborators alike should be able to quickly and easily understand what you’re doing to protect their data.
6 strategies to prepare for the death of third-party cookies
In a world without third-party cookies, building trust with your audience is more important than ever.
How Facebook lookalike audiences can bolster your ad campaigns
Whether you’re brand new to marketing or have been in the game for years, there are plenty of options for you to explore around lookalikes.
Predictive audiences vs. lookalikes: How to unlock omnichannel
Until recently, single-platform lookalike audiences were the quickest and simplest options for marketers to reach likely-buyers. Now, there are off-the-shelf AI solutions designed to help brands expand beyond those siloed ad platforms.
Want curated content delivered straight to your inbox? Join our email list! You can unsubscribe at any time.
Featured
Unlock insights with Customer IDentifier, now in beta
Get insights into existing and future customers, build personas powered by next-gen identity resolution, and take control of your marketing budget without compromising customer privacy.
Building trust: How brands can answer common data security questions
Transparency is an important part of your security practices—clients and collaborators alike should be able to quickly and easily understand what you’re doing to protect their data.
Predictive audiences vs. lookalikes: How to unlock omnichannel
Until recently, single-platform lookalike audiences were the quickest and simplest options for marketers to reach likely-buyers. Now, there are off-the-shelf AI solutions designed to help brands expand beyond those siloed ad platforms.
The Latest
Unlock insights with Customer IDentifier, now in beta
Get insights into existing and future customers, build personas powered by next-gen identity resolution, and take control of your marketing budget without compromising customer privacy.
How to create a customer insight strategy
An effective customer insight strategy can take the pressure off your sales and marketing teams, improve overall customer satisfaction, drive customer retention, and increase profitability over time. There’s no question that it’s worth your team’s time to get it right.
Building trust: How brands can answer common data security questions
Transparency is an important part of your security practices—clients and collaborators alike should be able to quickly and easily understand what you’re doing to protect their data.
6 strategies to prepare for the death of third-party cookies
In a world without third-party cookies, building trust with your audience is more important than ever.
How Facebook lookalike audiences can bolster your ad campaigns
Whether you’re brand new to marketing or have been in the game for years, there are plenty of options for you to explore around lookalikes.
Predictive audiences vs. lookalikes: How to unlock omnichannel
Until recently, single-platform lookalike audiences were the quickest and simplest options for marketers to reach likely-buyers. Now, there are off-the-shelf AI solutions designed to help brands expand beyond those siloed ad platforms.
Page