How to increase sales with AI: 3 strategies your team can use today
It’s easier than ever to get your sales team started with AI and driving revenue more efficiently – 9 in 10 businesses are already leveraging AI in some way today.
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The end of third-party cookies: How marketers should prepare
The end of third-party cookies may seem daunting, and the coming iOS update is a sure sign that that day is near. Luckily, there are data-driven solutions worth investigating as alternatives — and many brands are already using them.
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Using journey mapping to optimize customer experience
Journey mapping helps brands understand the sequence of actions a customer is likely to take – and it has strategic implications.
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Ritual customer spotlight: A vitamin company you can trust
Since launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
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3 valuable use cases for real-time intelligence in consumer marketing
Customers benefit from near-instantaneous response times and outreach that caters to their preferences; marketers save a ton of time and legwork with automated predictions, not to mention customer acquisition and retention efforts become far more efficient.
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Consumer predictions every brand should be using in 2021
With so many platforms boasting new predictive capabilities, how do you know which ones your brand should really be investing in? Let these categories be your guide as you consider how prediction can help your business work smarter this year.
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Interior Define customer spotlight: Providing accessible, innovative interior design experiences
Interior Define makes interior design guidance and execution readily accessible, providing more people than ever the opportunity to have professional assistance in curating their homes.
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Using spatial aggregation and consumer predictions to analyze markets
A fundamental part of location intelligence, spatial aggregation combines individuals into groups and generalizes information about them.
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How legacy retail can compete with DTC disruptors
Legacy retailers have to adapt quickly and intelligently to the changing retail landscape, from personalizing in-store experiences to bridging the gap between their e-commerce and retail operations.
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K-means clustering: Finding the optimal number of personas
Our clients expect that their persona groups won't shift every time they convert a lead. This is why we are currently researching a new method for determining the optimal number of personas, which focuses on the stability of the persona group.
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K-means clustering: Developing customer personas
K-means clustering is an unsupervised clustering algorithm that dates back to 1957. At Faraday, we use this algorithm to target the optimal number of personas hidden within your data.
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How to reduce audience overlap and expand your brand reach
Audience overlap costs marketers valuable opportunities to reach leads. We've seen a significant reduction in overlap between Faraday's custom audiences (from our third-party consumer database) and Facebook Lookalike audiences.
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Homie customer spotlight: Changing the way we buy and sell homes
Homie’s mission is to make homeownership easy, affordable, and accessible to all. To date, they estimate they’ve saved their clients over $61MM.
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Using data science to predict customer value
Knowing the expected lifetime spend of new customers fundamentally informs retention efforts.
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Smart home subscription models depend on prediction
What will really seal the deal on these subscription offerings for any brand, though, is being able to identify and prioritize high-value leads.
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