What sets Faraday’s data services apart?

Data appends—a process by which we add third-party data to what you already know about your customers—can ramp up your targeting, personalization, and market research. It’s one of the most effective ways to give your campaigns more context and reach. We’ve written before about how Faraday handles appends, but there’s a follow-up question worth asking:

We’re not the only company offering these services and products. So what makes our brand different?

Here’s how we stand out:

1. Best user experience—for developers and the rest of us

Whether you want to enrich a few records or run appends across millions, our modern API and clear documentation make it easy to get started. You don’t have to worry about sending files by SFTP and waiting days for fulfillment. We’ve designed our platform to be fast, fully automated, transparent, and developer-friendly.

2. High-quality data, ready for modeling

We source data from top-tier providers with robust coverage of U.S. adults, households, and consumer behavior. But we don’t stop there. We also clean, standardize, and organize every field to make it useful for AI and ready for immediate predictive modeling. You get reliable data that’s immediately actionable.

3. Expert support to make it easy

When you hit a roadblock, we’re here to help. Our expert support team works closely with your team to ensure onboarding is smooth and your integration runs without a hitch. Moreover, our data science team is “forward-deployed,” ensuring that whatever help you need will be accessible, whether you’re troubleshooting an API call or just need guidance on best practices, we’re here to back you up.

Less time managing data, more time using it

No one gets into marketing to build pipelines and dedupe records all day. From sourcing to setup to syncing, Faraday handles the grunt work so you don’t have to. The result? Less time spent fiddling with infrastructure, more time acting on insight.

Want to see what our data append services can do for you? Let’s talk.