The Trade Desk

Create a Faraday-managed connection between Faraday and The Trade Desk so that your custom audience predictions can seamlessly sync to your The Trade Desk account.

Options for connecting to The Trade Desk

Use your data infrastructure (recommended)

For batch use cases, you can use your data warehouse like BigQuery or Snowflake as an intemediary to The Trade Desk.

Sending data to Faraday

Use an ETL product like Stitch Data, Fivetran, or Airbyte to send data into your data warehouse, and then connect Faraday to your data warehouse.

Receiving data from Faraday

Have Faraday send predictions to your data warehouse, and then use an Reverse ETL product like Hightouch, Census, or Growthloop to deploy your predictions back to The Trade Desk. This allows an ongoing sync of predictions with a 8–24 hour turnaround.

For real time predictions

For real time use cases, you can use the Zapier app for Faraday. This allows you to receive predictions in real time based on incoming data.

Most successful Faraday clients have both a batch and a real-time integration, allowing instant predictions but also efficient ongoing mass updates.

As a backup, you can pass data back and forth using CSVs.

Have Faraday manage deployment for you

This is a paid add-on. To set up managed deployment to The Trade Desk, please contact support.