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Customer targeting

Repeat purchase readiness

Know which customers are ready to buy again — using Poplar

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Poplar logoIf you're a Faraday user, you know how helpful it can be to understand your customers better, and that's exactly where Repeat purchase readiness predictions come in handy in Poplar. By integrating this type of prediction, you can efficiently identify which of your customers are most likely ready to make another purchase, allowing you to tailor your outreach and marketing efforts more effectively. This means you can spend less time guessing and more time engaging with those who are already inclined to buy again. It’s just a smarter, more efficient way to stay connected with your customers and meet their needs.
  1. Step 1

    Connect your data sources

    Use the link below to connect Poplar to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your repeat purchase scoring pipeline and deploy to Poplar

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to Poplar

    Create a deployment target using the Poplar connection you created above. Or, get started by simply deploying to CSV.