Repeat purchase readiness

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're using Pinterest Ads to reach your customers, integrating Faraday's Repeat Purchase Readiness predictions could be a nice boost to your strategy. It helps you zero in on which of your existing customers are most likely to purchase again. Imagine tailoring your Pinterest Ads to those who are already primed to buy—it's a subtle but smart way to maximize your ad spend while improving your customer experience. It’s all about meeting your customers where they are, and sometimes, they might just be ready for another round of what you offer.

Step 1
Connect your data sources
Use the link below to connect Pinterest Ads to Faraday. You can also skip this step and use CSV files to get started instead.
Pinterest Ads
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
One-time purchasers Repeat purchasers Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Likelihood to buy again
Step 5
Define your repeat purchase scoring pipeline and deploy to Pinterest Ads
Finally, deploy your prediction with the link below.
Repeat purchase scoring
Step 6
Deploy to Pinterest Ads
Create a deployment target using the Pinterest Ads connection you created above. Or, get started by simply deploying to CSV.
Pinterest Ads