Repeat purchase readiness

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're a Faraday user who's also on The Trade Desk, you might find Repeat purchase readiness predictions particularly handy. It's pretty straightforward—knowing which of your customers are primed to buy again can help you create more effective ad campaigns. Imagine being able to target your ads specifically to those who are already likely to make another purchase. Less guesswork, more smart targeting. It's just a nice way to use your marketing budget wisely and potentially bring back satisfied customers, without any extra hassle.

Step 1
Connect your data sources
Use the link below to connect The Trade Desk to Faraday. You can also skip this step and use CSV files to get started instead.
The Trade Desk
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
One-time purchasers Repeat purchasers Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Likelihood to buy again
Step 5
Define your repeat purchase scoring pipeline and deploy to The Trade Desk
Finally, deploy your prediction with the link below.
Repeat purchase scoring
Step 6
Deploy to The Trade Desk
Create a deployment target using the The Trade Desk connection you created above. Or, get started by simply deploying to CSV.
The Trade Desk