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Customer targeting

Repeat purchase readiness

Know which customers are ready to buy again — using TikTok

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

TikTok logoIf you're a Faraday user who's also active on TikTok, you might find Repeat purchase readiness predictions pretty handy. Imagine knowing exactly which of your followers are most likely to buy from you again. With this insight, you can tailor your content and promotions to engage these potential repeat customers right on the app. It's a low-key way to optimize your efforts and connect more effectively without guessing. It's all about making your life easier and keeping your customers happy.
  1. Step 1

    Connect your data sources

    Use the link below to connect TikTok to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your repeat purchase scoring pipeline and deploy to TikTok

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to TikTok

    Create a deployment target using the TikTok connection you created above. Or, get started by simply deploying to CSV.