Repeat purchase readiness

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're using Salesforce Marketing Cloud and you're curious about when your customers are ready to make another purchase, incorporating Faraday's Repeat Purchase Readiness predictions might be just what you need. It’s a handy way to pinpoint which customers are most likely to buy again, helping you target your marketing efforts more effectively. By knowing who's ready to shop again, you can tailor your campaigns and offers, making your customer interactions more timely and relevant. It's a subtle way to stay ahead and keep your customers coming back, all seamlessly integrated within the tools you’re already using.

Step 1
Connect your data sources
Use the link below to connect Salesforce Marketing Cloud to Faraday. You can also skip this step and use CSV files to get started instead.
Salesforce Marketing Cloud
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
One-time purchasers Repeat purchasers Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Likelihood to buy again
Step 5
Define your repeat purchase scoring pipeline and deploy to Salesforce Marketing Cloud
Finally, deploy your prediction with the link below.
Repeat purchase scoring
Step 6
Deploy to Salesforce Marketing Cloud
Create a deployment target using the Salesforce Marketing Cloud connection you created above. Or, get started by simply deploying to CSV.
Salesforce Marketing Cloud