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Customer targeting

Repeat purchase readiness

Know which customers are ready to buy again — using Google Cloud SQL (MySQL)

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Google Cloud SQL (MySQL) logoIf you're using Google Cloud SQL (MySQL) and looking to understand your customers better, you might find Faraday's Repeat Purchase Readiness predictions pretty handy. By integrating these predictions into your existing database, you can seamlessly identify which of your customers are most inclined to make another purchase soon. This means you can target your marketing efforts more effectively without disrupting your current setup. It's a straightforward way to make more informed decisions and potentially boost repeat sales without needing to overhaul your system. Simple and practical, just like we like it.
  1. Step 1

    Connect your data sources

    Use the link below to connect Google Cloud SQL (MySQL) to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your repeat purchase scoring pipeline and deploy to Google Cloud SQL (MySQL)

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to Google Cloud SQL (MySQL)

    Create a deployment target using the Google Cloud SQL (MySQL) connection you created above. Or, get started by simply deploying to CSV.