Repeat purchase readiness

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're using Faraday and also Segment, adding Repeat purchase readiness predictions to your Segment workspace could be a game-changer for your marketing efforts. It helps you pinpoint which of your existing customers are poised to make another purchase, making your campaigns more targeted and effective. Instead of casting a wide net, you can focus your energy and resources on those most likely to buy again, which can really streamline your efforts. The integration is smooth, making it easy to segment these ready customers and personalize your outreach without extra hassle. It's a straightforward way to enhance your customer insights and make your strategies smarter.

Step 1
Connect your data sources
Use the link below to connect Segment to Faraday. You can also skip this step and use CSV files to get started instead.
Segment
Step 2
Ingest your data into event streams
This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
Transaction
Step 3
Organize your customer data
You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
One-time purchasers Repeat purchasers Customers
Step 4
Declare your prediction objectives
With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
Likelihood to buy again
Step 5
Define your repeat purchase scoring pipeline and deploy to Segment
Finally, deploy your prediction with the link below.
Repeat purchase scoring
Step 6
Deploy to Segment
Create a deployment target using the Segment connection you created above. Or, get started by simply deploying to CSV.
Segment