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Customer targeting

Repeat purchase readiness

Know which customers are ready to buy again — using Google Cloud SQL (Postgres)

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Google Cloud SQL (Postgres) logoIf you're already using Google Cloud SQL (Postgres) for your data, incorporating Faraday's Repeat purchase readiness predictions could be a smart move. These predictions can integrate seamlessly with your existing setup, helping you pinpoint which customers are primed to make another purchase. This means you can make data-driven decisions without changing your workflow. You'll have a clearer picture of your customer base directly within your familiar database environment, making it easier to target your marketing efforts and potentially boost your sales. Plus, having everything in one place just simplifies the process.
  1. Step 1

    Connect your data sources

    Use the link below to connect Google Cloud SQL (Postgres) to Faraday. You can also skip this step and use CSV files to get started instead.
  2. Step 2

    Ingest your data into event streams

    This allows Faraday to understand what your data means. This link will guide you through ingesting the data necessary to power this template.
  3. Step 3

    Organize your customer data

    You'll create groups, called cohorts, that are the essential building blocks of Faraday and allow you to easily predict any customer behavior.
  4. Step 4

    Declare your prediction objectives

    With your cohorts defined, it's easy to instruct Faraday to predict the necessary behaviors. Follow the docs with the link below.
  5. Step 5

    Define your repeat purchase scoring pipeline and deploy to Google Cloud SQL (Postgres)

    Finally, deploy your prediction with the link below.
  6. Step 6

    Deploy to Google Cloud SQL (Postgres)

    Create a deployment target using the Google Cloud SQL (Postgres) connection you created above. Or, get started by simply deploying to CSV.