Overview

Predictions for all.

Since 2012, we’ve helped hundreds of growth teams and their partners find their edge with data science.

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Why predict?Great question. Predictions aren't valuable until you use them.

Use cases

teams

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Brands.

Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.

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Agencies.

Shatter benchmarks and stay ahead of the curve. Faraday helps agencies deliver unparalleled predictive marketing solutions.

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Developers.

Stripe solved payments. Twilio solved messaging. Faraday solved prediction. Finally, an easy way to build predictions into your product.

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Partners.

Let's be better together. Enable your users to build predictive campaigns and workflows with a few clicks.

markets

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Retail and ecommerce.

Orchestrate smarter cross-channel experiences that drive predictable growth and customer value.

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Financial and insurance.

Build your customers' trust. Understand their journeys and predict future engagement so you can be there when they're ready.

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Home and real estate.

Find and engage the right people in the right households — the ones who are ready to do things your way.

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Stories

Advia Credit Union — 2.7X response lift

story

Using portable lookalike audiences to reach likely borrowers' mailboxes, Advia Credit Union got a big lift in response rates from qualified applicants.

Categories

Acquisition

Predictions

Propensity

Integrations

Mail (CSV)

Burrow — 1 in 3 sales coordinated using Faraday predictions

story

Using Faraday to its fullest potential, Burrow improved brand alignment and optimized every facet of its omnichannel strategy.

Categories

Insights
Engagement

Predictions

Propensity
Persona
CLV

Integrations

Paid social
ESP

Cabot Creamery — Omnichannel market expansion

story

Using customer insights, market sizing, and geotargeting, this dairy co-op plans to expand into new markets.

Categories

Insights
Acquisition

Predictions

Propensity
Persona

Integrations

ESP
Faraday

Call center — 1.9X lead conversion lift

story

Using Faraday lead scoring, this Inc. 500 solar installer saw a huge lift in rep efficiency.

Categories

Acquisition

Predictions

Propensity

Integrations

CRM

Community First — 42% lift, member balances

story

Using portable lookalike audiences, Community First Credit Union reached more high-value members through direct mail.

Categories

Acquisition
Engagement

Predictions

Propensity
CLV

Integrations

Mail (CSV)

Home decor brand — 2.4X lift, ROAS

story

Using Faraday insights and audiences, this traditional retailer executed a textbook digital transformation strategy.

Categories

Acquisition
Personalization

Predictions

Propensity
Persona

Integrations

Paid social

Materials OEM — 4% audience overlap

story

Using portable lookalikes, the company enhanced its targeting strategies after maxing out its reach with traditional Facebook audiences.

Categories

Acquisition
Personalization

Predictions

Propensity
Persona

Integrations

Paid social

InsurTech — 10% lower cost-per-lead

story

Using portable lookalikes, this early-stage insurtech company hit the road running, quickly optimizing its lead gen campaigns.

Categories

Acquisition

Predictions

Propensity

Integrations

Paid social

Interior Define — 2.5X ROAS with Faraday bid modifiers

story

Using geo-bid modifiers across its SEM campaigns, Interior Define saw more conversions, higher conversion value, and lower cost-per-acquisition.

Categories

Acquisition
Insights

Predictions

Propensity
Persona

Integrations

SEM
Paid social

Luxury lingerie brand — 43% lift, high-value conversions

story

The brand made the most of the holiday season with portable lookalikes and personalized messaging from Faraday.

Categories

Acquisition
Personalization

Predictions

Propensity
Persona

Integrations

Paid social
ESP

Marley Spoon — 5X better churn predictions

story

Using a predictive churn model, Marley Spoon identified their risky customers faster than traditional retention methods.

Categories

Engagement

Predictions

Propensity

Integrations

Database

NY State Energy — 4X lift, installation rate

story

Using Faraday audiences for direct mail campaigns, NYSERDA reported a significant lift in project approvals and installations from its contractors.

Categories

Acquisition

Predictions

Propensity

Integrations

Mail (CSV)

Ogee — 34% lift, ROAS

story

Using Faraday to reach high-LTV lookalikes, this young, luxury skincare brand got much more out of their ad spend.

Categories

Insights
Acquisition

Predictions

Propensity
Persona

Integrations

Paid social
Faraday

Saatchi Art — 60% lower CPA

story

Using Faraday to reach likely buyers on Facebook, Saatchi Art converted more leads while significantly reducing its average cost-per-lead.

Categories

Acquisition

Predictions

Propensity

Integrations

Paid social

Thirstie — 5X client growth

story

Using Faraday's embeddable dashboard, Thirstie offered unparalleled consumer insights to clients and grew their own business fivefold.

Categories

Insights

Predictions

Persona

Integrations

Faraday

How does it all work?Whatever your team or market, predictions are an essential ingredient to modern growth. The Faraday Prediction Cloud makes it easy.

Faraday Prediction Cloud